Airtouch (Air Touch): pros and cons of a fashionable coloring technique

Because of its gentle and natural-looking results, airtouch hair coloring has become more and more popular. With this technique, colors are subtly blended using air to produce a seamless transition between shades. It’s a top choice for people seeking a modest yet fashionable update.

Even though Airtouch can yield amazing results, it’s important to be aware of both its advantages and potential disadvantages. Though it might not be appropriate for everyone, this technique offers a distinctive way to update your appearance. Evaluating the benefits and drawbacks will assist you in determining whether Airtouch is the best option for you.

What is airtouch?

The most sophisticated and contemporary method of coloring hair is airtouch, which produces gentle and seamless tone changes on the strands. This enables you to give your hair more visual thickness and volume, giving the color a more complex and lovely look. Only 30 to 50% of the hair is bleached when using Airtouch coloring.

• get rid of a monochromatic flat hair color;
• combine natural hair color with light strands;
• carry out coloring with an indent from the roots;
• get a fashionable effect of sun-bleached curls.

Naturally colored hair exudes a natural look, which has become a major fashion trend in recent years. The emergence of the Airtouch technique led to the eventual elimination of highlighting, balayage, and shatush due to a decline in demand.

The English term for the method is Airtouch. Various transliteration choices, such as air touch, air touch, airtouch, aertach, etc., may be used by various sources.

The master uses specialized technology to separate sections of hair by blowing cold air from a hair dryer onto individual strands before coloring them in order to create a light, airy effect. The "touch of air" is what the method’s name alludes to. The remaining hairs in the group are colored. This prevents coloring from having distinct, abrupt transitions like highlighting or balayage.

Aitouch paint

The process involves the use of expert compositions for toning and lightening hair. The master chooses paint colors by taking into account the client’s desired outcome and her natural hair color. You can use any shade up to pink, mint, blue, or purple. Admittedly, these out-of-the-ordinary hues liven up the picture and are highly fashionable in the summer.

There are no boundaries when it comes to brands. Every colorist selects the brand that they prefer to use. Masters frequently favor paints like Estel, Indola, Matrix, and Selective Professional.

It’s crucial to avoid creating the appearance of yellowness when lightening strands. A gorgeous color is particularly hard to achieve when lightening dark hair. Airtouch should therefore be carried out by a qualified colorist. The outcome at home may be wholly unexpected.

Pros and cons of the technique

It’s not surprising that Air Touch is one of the most widely used modern coloring methods given the many benefits of the technology:

• the result looks stylish and expensive, which can be seen by looking at the photos before and after dyeing;
• the method can be used for hair of any shade and length, except for ultra-short strands;
• the technology is used on both natural and dyed hair;
• the result is natural, the color transition boundaries are very smooth;
• creates the effect of hair shine, versatility and depth of color;
• visually, the hair becomes more voluminous and thick;
• the procedure is considered gentle, since the bulk of the hair remains uncolored, the dye is not applied to the roots;
• coloring allows you to visually make your face look younger and fresher, give your appearance a well-groomed look;
• with the help of coloring, you can change your image without seriously damaging your hair;
• due to the smooth transition of the shade of natural and colored hair, there is no need for regular root tinting and frequent repetition of the procedure;
• the result of coloring can last up to six months, and with slow hair growth even up to 8 months;
• care for colored curls is not burdensome, the same products are used as after any other coloring;
• when applying the paint, it almost does not get on the scalp, so the procedure is suitable for girls who are allergic to coloring compounds.

Photos before and after

Naturally, the process won’t offer any of the previously mentioned benefits unless you entrust it to a qualified expert who understands the nuances and characteristics of coloring.

The new product does, however, come with some drawbacks. Because Air Touch is more difficult to apply than other coloring techniques, the process takes longer. The length of the hair and the colorist’s expertise will determine how long the process takes. You should expect to spend six to seven hours per day in the master bedroom if you have long hair. But this drawback doesn’t seem that big when you think about the fact that you can come for the next procedure in three to four months.

It’s important to realize that you must lighten your hair before coloring it. The process increases the porosity and opens the scales in the hair, making the strands more rigid and dry. Compared to single-color dying, bleached hair will allow the paint to wash out more quickly. Even with professional, high-quality compositions, bleaching curls damages hair.

The cost is an additional drawback. The cost of airtouch is ten times higher than that of balayage and highlighting. However, the outcome is more remarkable and fascinating. The length of the strands, their natural color and condition, the master’s credentials, and the area all affect how much the procedure will cost. The work will cost 5 to 8 thousand rubles for medium hair. Long hair may result in a price double.

Popular hair coloring method airtouch is a favorite of those looking for a subtle yet fashionable look because it provides a natural blend and soft transitions between shades. Although the method produces a unique and low-maintenance color, it can be costly and time-consuming to execute and requires skill. This article examines the key benefits and drawbacks of airtouching to assist you in determining if it’s the best option for your hair.

Who suits the style?

Girls who follow the hair industry trends tend to choose ultra-fashionable hair coloring. With air touch, you can highlight the beauty of the strands’ natural shade and achieve a natural look in the picture.

With the exception of extremely short hair, strands of any length and structure can be treated with this technology. Although the coloring appears just as lovely on curly hair as it does on straight hair, people with extremely curly hair should not wear it.

Busy women who don’t have much time to visit beauty salons will find Airtouch appealing because of the long-term preservation of the outcome. You can repeat the process in a few months with a gentle shade transition from the roots, but you’ll need to tone the strands as the paint is removed. About once a month, this needs to be completed. However, toning yourself at home is simple.

Those who wish to update their appearance and slightly alter their image but are afraid to make drastic color changes will find dying appealing.

Regarding the woman’s age, there are no limitations. Both older women and younger fashionistas will look good in this coloring.

Regarding hair color, Air Touch is suitable for all of them:

• blondes can update the color with the help of coloring, getting a beautiful cold blond;
• brunettes can lighten their hair a little without serious damage;
• fair-haired girls will emphasize the beauty of the natural color, shading it with light strands;
• red-haired beauties will add versatility and depth to the color.

Ideas on dark hair

Dark hair looks gorgeous when dyed. Air touch will give the hair highlights and shine, give the strands more volume, and give the shade a more intriguing and complex look.

The tinting shade will be selected by the master based on the client’s color preferences and type. It can be red, ash brown, beige, caramel, chocolate, or chestnut. All shades of brown complement dark hair, but cold ash brown is the color of choice for 2020 and 2021 fashion.

Air touch on light hair

Light hair is the most common type for Air Touch because it can be colored with little damage and always looks unique, organic, and natural.

Pinkish, lilac, and ash blonde tones are the most in style. Chestnut strands can be added to light brown hair to make it brighter, or wheat color can be used to make it warmer.

Technique on red hair

If light brown tones are added to red hair, it will take on a more intriguing appearance. By incorporating strands of honey, caramel, and chestnut color into the red shade, a stunning outcome is achieved. You can create depth and give the appearance of more volume to your hairstyle by using light and dark shades of red in your coloring. On long, slightly curly hair, this coloring looks amazing.

Airtouch on hair of different lengths

On hair of various lengths, an expert colorist can apply Air touch. However, there are specific attributes and constraints in every situation.

Short haircuts

You can use Airtouch technology for short haircuts like an asymmetrical or extended bob. It will add visual volume to the strands and increase the dynamic quality of curled locks. Unfortunately, Airtouch is not used for extremely short haircuts like garcon or pixie.

Ideas for long hair

Airtouch appears particularly lovely on long hair. Long strands allow for the creation of a gentle, seamless color transition. To achieve a more complex color, master painter often blends several shades together.

Medium-length hairstyles

The graduation of strands in "torn" medium-length haircuts is beautifully emphasized by airtouch. Asymmetrical haircuts, where the hair is longer on one side of the face than the other, look great with coloring. If a contrast in color is established between the tips and roots, the outcome becomes even more intriguing.

Airtouch coloring technique

Airtouch is a sophisticated coloring technique that calls for a high level of expertise and professionalism. The process is very challenging to perform at home. A professional colorist should do the coloring.

The dyeing method is different from the popular highlighting, shatush, or balayage methods in that the strand is blown with a stream of air prior to paint application. In order to prevent some hairs from being dyed, this is done. To achieve the softest possible color transition effect, the hairs are blown out in a chaotic manner rather than in whole strands.

The remaining hairs in the strand are dyed while being pulled back a few centimeters from the roots. In order for the color to get denser toward the bottom, the ends of the hair are completely dyed. Next, a dry brush is used to shade the dye so that its border is not visible. The coloured thread is encased in foil. Without touching the hairs that were blown out of the previous curl, the next strand is separated next. And so, the remaining strands receive the dye application.

After 35 to 40 minutes, the composition is rinsed out of the hair. The master lightens the strands and then gives them a tint. The client’s preferences for the finished color are taken into consideration when choosing the dye shade for tinting. Ash tones with a neutral yellowness are preferred.

Features of hair care

You must take proper care of your hair if you want it to look flawless and keep its gorgeous color for a longer period of time. We go beyond simple hair washing when we talk about "care." A few things that affect curls are wind, sun, and cold temperatures. It’s critical to shield your hair from brittleness and dryness as well as dullness and color loss.

Consider whether you are prepared to buy colored hair cosmetics and swap out all of your hair care products before deciding to dye your hair.

Apart from selecting hair care products, it’s crucial to adhere to several general guidelines:

• do not overdo it when washing your hair, as colored hair, like a sponge, easily absorbs the dye, but also easily releases it;
• do not use too hot water to wash your hair, as it washes out the dye faster;
• try to trim the ends of your hair regularly, at least once every 2 months, to maintain their healthy appearance;
• try to use styling tools for hair styling less often, since curls become dull when heated;
• wear a hat on a sunny day to protect your hair from ultraviolet rays.

What products can be used?

After coloring, experts suggest using a shampoo that has ingredients to keep the shade bright. The Chromatique shampoo-bath, intended to preserve the vibrancy of colored hair, has shown to be an effective product. Furthermore, it keeps dust and other contaminating particles from adhering to the hair. Although the shampoo thoroughly cleans the hair, it does not remove the coloring pigment from the structure of the hair.

Remember to use the air conditioner. In addition to making strands easier to comb, it hydrates, nourishes, and manages them better.

You must apply a mask to the strands at least twice a week. It can be enhanced with tint pigments to increase the saturation and tonality of the color.

The most well-liked and useful hair care items for colored curls are listed below.

Color Obsessed mask

The Color Obsessed mask from Matrix will benefit from strengthening porous bleached strands. In addition to active ingredients that nourish and moisturize hair, this product has antioxidants that shield it from color loss. The conditioning ingredients in the product help to manageably smooth curls and keep them from tangling. The color is maintained at the same intensity for 30 days after dyeing with a mask on. The product has an approximate cost of 680 rubles.

Colorlast Shine Shake spray-gloss

The company BIOLAGE ColorLast produces the product in spray form. It gives curls a gorgeous, healthy sheen when applied. Furthermore, the spray keeps the color’s saturation and depth after dying. The hair is not washed off by the product. There are no parabens in the mixture. A bottle costs roughly 1400 rubles.

One United Elixir Lotion

One United Elixir lotion, which promises to be promising, is marketed as having 25 simultaneous effects, such as:

• strengthening;
• nutrition;
• conditioning;
• thermal protection;
• increased smoothness;
• softening;
• increased shine.

Does not include sulfates or parabens. Suitable for all hair types is the lotion. It is applied straight after shampooing your hair to the strands. The product is left on for a more potent outcome. The lotion is priced at approximately 1600 rubles.

Mega Sleek Shampoo

Another item from the Matrix brand is the shampoo Mega Sleek. It can be used for routine hair washing and is meant for use at home. The shampoo not only cleans hair but also makes hair strands smooth and easy to comb. The item is priced at roughly 600 rubles.

Mega Sleek conditioner

It is advised to use Mega Sleek conditioner in addition to shampoo. After applying it to damp, cleaned curls, it is removed with water after acting for a few minutes. The conditioner smells good and has a thick consistency. A bottle costs roughly 700 rubles.

Color Extend Magnetics Shampoo

For colored hair shampoo, Redken developed a unique product called Color Extend Magnetics. Its composition includes amino ions, which are drawn to the hairs and surround them in a shielding manner. The product also includes arginine, which nourishes the hair throughout its length, and sepikap, which repairs damaged ends. The cost of shampoo is roughly 1400 rubles.

How long does the coloring last?

The outcome needs to be updated as the hair grows. Girls usually register for a second coloring session after five to seven months. Every month, the tint needs to be "refreshed." The color will last longer if you use colored hair care products after the procedure and adhere to the master’s recommendations.

Who should not use the technique

Although there are no specific limitations or contraindications to the procedure, it is not advised to proceed if the strands are seriously damaged. How to recognize if your hair is excessively damaged:

• it has been dyed and bleached many times, it looks dry and has split ends;
• it has often had extensions;
• it has often been curled with hot irons, curling irons, blow-dried at high temperatures;
• it has often been styled in tight hairstyles, such as a ponytail, a snail, a bun, backcombed, curled with curlers, which causes hair loss.

Air Touch is challenging to perform on very short hair. Owners of extremely short haircuts shouldn’t think about using this coloring option because it won’t be able to produce a gorgeous color change on their hair.

Furthermore, the process is not performed following keratin hair restoration and lamination. Especially when using ammonia dyes, it is not advised to do it after dying black because of the unpredictable outcome.

Pros	Cons
Gentle on hair due to minimal damage during coloring	Can be expensive and time-consuming
Creates a natural, soft transition between colors	Requires a skilled stylist for the best results
Long-lasting results with low maintenance	Not suitable for all hair types or colors
Suitable for those looking to grow out their natural color	May not

Airtouch is a contemporary coloring technique that is well-liked by people who want to update their appearance because it provides a distinctive blend of vibrant and natural results. Its capacity to produce smooth, blended color transitions guarantees a natural look, which is particularly enticing to people seeking low-maintenance hair color.

Though this technique can be more time-consuming than traditional methods and calls for a skilled professional, it’s important to weigh the costs and time involved. Furthermore, even though Airtouch can reduce damage by concentrating on the ends of the hair, it still requires bleaching, which may not be appropriate for everyone.

All things considered, Airtouch is a fantastic option for people looking for a natural finish and a fresh, low-maintenance look, but it’s important to consider the advantages over the disadvantages before deciding if it’s the best option for you.

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