Choosing showcases and stands for a beauty salon

The correct display units can make all the difference when it comes to beauty salon setup. More than just functional, stands and showcases help present your goods in the best possible light and contribute to the creation of a warm and inviting environment. Whether your focus is on tools, nail polish, or other beauty essentials, selecting the ideal display can improve the overall appearance and feel of your room.

First, consider your salon’s theme and style. Your stands and showcases ought to go well with the style and atmosphere of your room. You may choose glass displays and simple stands for your sleek, contemporary salon. Ornate or wooden designs could be the way to go for a cozier, more retro vibe. The idea is for your displays to emphasize your products while blending in with the surroundings.

Functionality is also essential. Think about what you must display and how your clients can view it. You can manage your inventory more easily and help customers find what they need more easily with adjustable shelves and well-organized stands. Remember that displays that are overly complicated or badly designed can take away from the overall experience you are trying to provide.

Finally, remember the importance of durability. Because beauty salons are busy spaces, your displays will have to endure some wear and tear. To ensure that your investment lasts longer and looks fantastic, choose high-quality materials that can withstand normal wear and tear.

A successful beauty salon starts with carefully selecting the stands and showcases. You can ensure that your space is both aesthetically pleasing and functional by selecting materials that are long-lasting, making sure they work, and matching your choices to the style of your salon.

Consideration	Details
Space	Think about the size of your salon and how much room you have for displays. Make sure there"s enough space for clients to move around comfortably.
Visibility	Choose displays that are eye-catching and make it easy for clients to see your products. Good lighting can help highlight the items.
Functionality	Look for showcases that not only look good but also serve their purpose well. Shelves should be adjustable, and stands should be sturdy.
Style	Pick showcases and stands that match the style and theme of your salon. This helps create a cohesive and professional look.
Accessibility	Ensure that the products are easy to reach for both staff and clients. This can help with smooth operations and customer satisfaction.
Durability	Invest in high-quality materials that can withstand frequent use and cleaning. Durability is important for long-term use.

Types and materials

Successful showcase design contributes to higher sales, and the showcase’s appearance enhances the overall interior design. An appropriate display case is a crucial component of merchandise.

Every beauty salon that sells related products needs to have a display case:

• In hairdressing salons, this could be salon hair care;
• In nail studios, it could be hand care products, tools for nail care between appointments;
• In SPA and massage studios, body products are sold well – lotions, emulsions, scrubs, especially those with a narrow effect – anti-aging, firming, anti-cellulite.

There are two categories for all display cases:

Open

Shelves with one or three closed sides make up open display cases. It is not possible for a display case to have just one front wall or even one back wall.

From a merchandising and psychological perspective, high sales are a result of open shelves. The customer believes he already owns this or that bottle because he can easily access the product, which is displayed on open shelves.

From the perspective of functionality, open models have two major disadvantages:

• they will have to be constantly wiped, since dust constantly settles on open shelves, especially difficult if the display case is located near the door;
• they need to be constantly monitored. Unfortunately, sometimes thefts occur in beauty salons.

Closed

They resemble a cabinet with closed shelves on all four sides. Closed cabinets do not stimulate sales as effectively as open cabinets do. However, nothing will vanish from them, so they are secure. Remember that a closed space has significantly less dust than an open one.

Two categories exist in terms of installation methods:

• floor – they are a cabinet or a cabinet that is placed like ordinary furniture;
• wall-mounted – mounted on the wall.

The choice in this case is influenced by the beauty salon owner’s preferences, the room’s layout, and the amount of available space.

The final classification is based on placement.

• wall-mounted – located along the wall;
• island – are placed in the center of the room and are rarely used in beauty salons due to lack of space. Island display cases are presented in cosmetics or household appliance stores.

Island models are typically open, but a glass cover can be added if needed. The fact that the goods are visible from all four sides is crucial.

Material

Display cases are custom-made based on the preferences of the client. The primary ingredients used in production are:

• Chipboard and MDF – boards made of pressed wood chips;
• glass – it is used to decorate the walls and doors;
• metal – there are options with a metal frame, forged;
• solid wood.

In addition, the price goes up depending on the materials. Chipboard or MDF are used in the least expensive models; solid wood display cases are two to four times more expensive; and forged models, which are made to order, can occasionally cost up to 300,000 rubles.

The cost of materials, the intricacy of the design, and the fittings manufacturer add up to the total cost of the product. A factory sketch can be used to purchase a ready-made model if you don’t want to spend additional money. Review of the most well-liked models can be found at the article’s conclusion.

Placement rules

Goods with proper design and presentation boost sales and customer loyalty. Up to 60% of the total revenue generated by beauty salons in European countries comes from sales of ancillary goods.

Prior to delving into the models’ evaluation, let us examine three fundamental guidelines for setting up a showcase in a beauty salon:

1. Location. There are usually two options – they put it where there is free space, or at the reception desk. Both options fail in terms of stimulating sales. The client spends a minimum of time at the reception desk. Another thing is the hall, where while he is getting a manicure, you can carefully examine each jar on the shelf. An even less effective option is to place a rack with goods at the exit – people entering are not interested in this yet, and those leaving are no longer interested;
2. Using niches and recesses. Some beauty salons use niches in the wall as a showcase. Owners think that this is a smart use of workspace and savings – there is no need to spend money on additional furniture. The showcase should stand out, and not monotonously merge with the walls, so it is better to place decor, some certificates on the niches, and allocate a separate place for the products.
3. Additional attention. Lighting will help to attract attention to the counter. Bottles and tubes illuminated by unobtrusive lamps will look even brighter, and will involuntarily attract the attention of buyers.

It’s critical that the showcase makes it obvious that the items displayed on it are for sale. The appearance of these being master’s materials will be created if a cabinet is positioned far into the work area.

How to choose a showcase

• decide on the place where the rack will stand. Use the tips above and constantly put yourself in the buyer"s shoes. Ask yourself questions – would the display case in this place attract you. Is it clear that these are goods for customers.
• based on the location, determine the size, as well as the orientation of the display case – horizontal or vertical;
• think about which option suits you better – open or closed. It is recommended to install open shelves away from the front door and in places where employees monitor what is happening. It would not be superfluous to install a CCTV camera for an open model;
• set a budget. The average cost of a classic factory model is 20-40 thousand. rubles. If you need a designer and custom-made creation, the cost increases by 3-4 times. The same thing happens if expensive materials and technologies are chosen for the rack – solid wood or forging;
• Think about what additional functions are needed. This can be lamp lighting, a place for mounting an LED strip, locks on the doors of the display case;
• find a contractor or store. You can order a showcase in an online store, directly from a furniture factory or from a private furniture maker. In fact, all options are equivalent, only working with a private craftsman will be cheaper, since he does not include in the cost a percentage for production capacity, employee salaries, office work.

The chosen contractor or store will provide ready-made options or allow you to create your own showcase project, depending on your specifications.

7 showcases for a beauty salon

The models displayed are all factory-produced and available for purchase at beauty salon furniture stores.

Margo

The purpose of an open showcase-exposer is to showcase products. a short distance from the floor, mounted on the wall. The back wall is composed of sturdy glass, and the shelves are composed of laminated chipboard.

• Overall size – D * W * H – 24 * 60 * 160 cm.
• Suitable for salons with a small assortment, since the shelves are only 24 cm. deep. This is enough to display samples.
• Price – 36,000 rubles.

Beaumonde

Traditional closed display cabinet, freestanding, glass doors, blind side, and back walls. White is the factory color, but the customer may request a different hue. Three glass shelves and three drawers at the bottom are located within the cabinet.

• Material – laminated chipboard and glass.
• Classic, minimalistic design, which makes the model universal for beauty salons of various types.
• Dimensions – 40*60*200 cm.
• Price – 20,000 – 23,000 rubles.

Opale Wall 60

Plexiglass display cabinet, simple and unique at the same time. available in two colors: green and white, as shown in the picture. attached to the wall. consists of four square niches where items can be placed.

• Dimensions – 25*60*60 cm.
• A compact option for small beauty salons and offices, where it is important to save every centimeter space. It will be too small for large beauty organizations.
• Price – 55,000 – 60,000 rubles.

Polyframe

The original rack-shelf on a rotating stand featuring a 360-degree view. Not recommended for installation up against a wall, but ideal for wide hallways or workspaces. Though pricey, the model is fashionable and contemporary.

Will look great in a loft-style setting or a Scandinavian interior.

Available in brown, black, silver, or white.

Measurements: 27 * 80 * 200 cm. The leg is taken into consideration when indicating height.

Klab II

Club 2 is a rigidly open model that offers four views. Four walls are made of sturdy glass, and the frame is composed of laminated chipboard. with metal legs and set down on the ground. within five glass shelves and a bottom niche that functions as a component of the frame.

• Dimensions – 36 * 64 * 178 cm.
• Price – 43-45 thousand. rubles.

EXPO Light

Open display case mounted on the wall featuring five shelves with a glass cover and an aluminum frame. There is an LED backlight on the back panel. The background image can be altered; vendors provide a selection of potential images.

• Finished product dimensions – 30*80*200 cm.
• Price – 142-145 thousand. rub.

Olivia

A straightforward laminated chipboard floor display cabinet with open shelves. It has a storage box at the bottom and three fully functional wooden shelves. The most popular model can sparkle in a new way if used appropriately in the interior.

It will look great in eco-studios, which have a lot of wood-like or wood-emulated furniture.

• Dimensions – 40 * 60 * 190
• Distance between shelves – 35 cm.

Examples

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The feel and functionality of your beauty salon can be significantly altered by selecting the appropriate showcases and stands. It’s not just about looking good; it’s also about setting up an atmosphere that improves client satisfaction and skillfully presents your offerings. The correct fixtures will improve the overall appearance of your salon, help keep your tools organized, and highlight your products.

Consider the design and layout of your salon when choosing showcases and stands. You want pieces that offer useful solutions for displaying and storing your goods while blending in seamlessly with your decor. Think about solutions that are easily adjustable to meet your changing needs and provide flexibility.

Remember to make long-term, high-quality investments. Your fixtures must endure regular use without losing their aesthetic appeal. Displays and stands that are well-chosen can also help you establish credibility for your salon and give new customers a positive first impression.

Ultimately, the appropriate stands and showcases will not only improve the usability of your salon but also show off the thought and care you put into your offerings. You can make sure that every element of your salon functions together to provide a warm and functional environment for your clients by making deliberate decisions.

Selecting the appropriate showcases and stands for a beauty salon is essential for both practicality and style. The ideal display units improve the overall atmosphere of your salon in addition to showcasing your tools and nail polish in an attractive and well-organized manner. They ensure that everything you need is easily accessible for your staff and assist in creating a welcoming environment for clients. Purchasing elegant, high-quality displays can have a significant impact on how customers view your salon and even increase the productivity and success of your enterprise.

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