How to create a corporate style for a beauty salon

You can differentiate yourself from the competition and make a lasting impression on your clientele by developing a strong corporate style for your beauty salon. Having a consistent and appealing style can help you create a distinctive identity and increase customer loyalty, regardless of whether you’re just getting started or want to update your current brand.

Consider first what makes your salon unique. Is it your opulent treatments, the welcoming environment, or maybe the emphasis on modern styles? Make your style decisions based on these components. Every element of your corporate style, including your logo, color palette, interior salon design, and staff uniforms, should reflect the personality of your brand.

Maintaining consistency is essential. Make sure that your website, social media profiles, business cards, and fonts are all consistent with the colors, typefaces, and design elements you have selected. This makes it easier for customers to quickly identify your brand and helps to create a memorable image.

Remember to pay attention to the little things. A distinctive, eye-catching appointment book or a well-designed business card can support the style of your brand and convey professionalism. By focusing on these details, you can make sure that everyone who enters your salon is not only made to feel good about themselves but also has a positive and long-lasting experience.

Step	Description
1. Define Your Brand	Decide what makes your beauty salon unique. Think about your target audience and what message you want to convey.
2. Choose a Color Scheme	Select colors that reflect the mood you want to create. For a relaxing atmosphere, go for soft tones; for a vibrant, energetic vibe, pick bold colors.
3. Design a Logo	Create a simple and memorable logo that represents your salon’s identity. It should be versatile and look good in various sizes.
4. Develop a Slogan	Craft a catchy slogan that summarizes your salon"s mission or specialty. It should be short, easy to remember, and resonate with your audience.
5. Create Consistent Signage	Use your colors, logo, and font consistently across all signage, including your storefront, menus, and promotional materials.
6. Design Uniforms	Choose uniforms that reflect your salon’s style and make your staff look professional. Match them with your color scheme and overall branding.
7. Build a Website	Design a user-friendly website that matches your brand’s look. Include your services, pricing, and booking options, and make sure it’s mobile-friendly.
8. Use Social Media	Create and maintain social media profiles that align with your salon’s corporate style. Post regularly and engage with your followers to build a strong online presence.
9. Focus on Customer Experience	Ensure that every aspect of your salon, from the décor to the service, reflects your brand’s values and delivers a consistent customer experience.
10. Gather Feedback	Regularly seek feedback from clients to see how well your brand is being received and make adjustments as needed to improve your corporate style.

A beauty salon’s corporate style is created by creating a professional and unified brand identity that speaks to the target market and embodies the salon’s core values. This entails creating a memorable logo, deciding on a dependable color palette, and creating original interior décor that creates the ideal mood. A beauty salon can establish a strong, recognizable presence that draws and keeps customers while projecting an air of professionalism and quality by making sure that every component, from staff uniforms to marketing materials, is in line with this corporate style.

About the essence of branding

The process of managing a trademark, through which goods, items, and products take on the identity of the trademark, is known as branding.

Put simply, it’s the process of applying a logo and other corporate symbols to items in order to shape the consumer’s perception of the company.

A beauty salon’s corporate style is a collection of unique visual, textual, and graphic elements that set it apart from other businesses of a similar kind.

The terms branding and branding are sometimes confused because they are now interchangeable and used as synonyms with impressive regularity. However, branding is the process of developing a product or service’s brand and promoting it to potential customers, as well as the establishment of a company’s image.

To put it briefly:

• brand – a set of characteristics reflecting how the client sees you;
• branding – applying a trademark to objects, creating a certain image in the eyes of consumers;
• corporate style – a set of visual elements that distinguish one salon from another;
• beauty salon branding – brand creation and management, including corporate identity development and branding.

We will discuss this process in more detail because the article’s topic is branding, or the process of giving corporate identity elements to objects.

Benefits of branding for a salon of beauty

• recognizability. As a result of giving uniqueness to the salon, objects, furniture, the name of the salon is associated with its environment, evokes pleasant memories of the visit;
• easy scaling. In the process of developing a corporate identity, a brand book is created – a document that describes the concept of the beauty salon, its main attributes, and sometimes a guideline – rules for placing a brand name on media – objects, furniture, clothing. Of course, this greatly facilitates scaling and the branding process itself;
• advertising efficiency. In the endless stream of advertising, it is easier to stand out from the competition if you have a recognizable, associatively pleasant corporate style. In addition, the corporate identity itself acts as a kind of advertising and attracts customers;
• reminder. Not only external items are subject to branding, but also handouts, souvenirs and other client materials. This way, clients involuntarily remember the salon and visit it more often.

In terms of branding, it’s critical to comprehend what can serve as a trademark carrier and represent a beauty salon’s corporate identity:

• stationery – notepads, folders, pens, forms. In general, everything that is used when servicing a client;
• printed advertising items – business cards, brochures, leaflets;
• clothing – aprons, suits, T-shirts, trousers and skirts that make up the workwear of salon or studio employees;

• textiles – towels, scarves, napkins, as well as robes and slippers for SPA salons, massage rooms;
• information materials – price list, catalogs, booklets, bags, packages, memos;
• consumer corner;
• furniture – armchairs, chairs, sofas;
• equipment and tools;
• sweets, for example, small chocolates;
• diplomas, certificates, if the salon, master, studio trains future specialists in the beauty industry.

It’s critical to pay close attention to contemporary promotion strategies that incorporate branding:

• website of a beauty salon, studio, master;
• social networks;
• merch,short for English. merchandise – goods – these are any categories of goods on which elements are applied reflecting its affiliation with a specific organization.

Although almost everything has a brand, the categories mentioned above have the biggest impact on how loyal customers become.

Elements of corporate identity

Let’s now discuss branding and examine the components that go into creating a visual concept that is then applied to tangible items.

• logo – a graphic element, an emblem representing the brand. The most common element used in the process of branding and creating a corporate identity;
• color scheme. A color palette is a combination of colors used in the design of a salon;
• text elements – slogans, mottos, supporting texts that reflect the concept and policy of a beauty salon;
• font set.

During the branding process, these components can be used in combination or separately, such as using just a logo, corporate colors, or text.

Internal branding

The process of developing a corporate identity and transferring it to items inside a hair salon, office, or beauty parlor is known as internal branding.

Internal branding aims to create associations in the client’s mind while the procedure is being performed, stress the corporate identity, and highlight the integrity of the beauty salon.

Internal branding applies to the following:

• furniture – from reception desks with a logo to applying an emblem to pedicure chairs;
• equipment – ​​reflection of corporate style by using its elements on lamps for manicure, manicure machines, hair dryers, coffee machines, coolers;
• auxiliary items – brand list, price list, consumer corner, forms, contracts, signage and information signs;
• employee uniforms;
• textiles;
• employee office;
• tableware, including disposable – coffee cups, for example;

In this instance, the branding strategy is determined by the object to which the text or logo is applied:

• printed branding. The most common method, which involves applying graphic elements to paper products – calendars, posters, diaries. Almost all printing houses are engaged in printed branding – from small copy centers to large printing houses;
• embroidery, thermal printing and silk-screen printing. This is an option for textile items – workwear, furniture covers. Some printing houses offer such a printing service, but usually large ones, since the procedure requires expensive equipment, as well as manufacturing companies engaged in souvenir products and large advertising agencies;
• embossing. This is the "squeezing" of an element by pressing on paper, leather, plastic or other soft materials. Reliefs look great on diary covers, manicure pillows. The embossing service is also provided by printing houses, souvenir companies and enterprises that produce cliches – stamps for embossing.

Regarding the usage of corporate colors for branding, products have to be ordered specifically for this purpose. For instance, a company that designs and manufactures uniforms can be contacted to order customized apparel for workers of a particular shade, and a printing company can provide diaries.

Website and social networks

Using the corporate style and its components in the design of a website or social network is branding.

It is advised to make full use of the corporate style’s components, including the logo, color scheme, text, and fonts, in order for the website to reflect the corporate style. Nevertheless, it’s not always feasible to put this into practice because, for instance, logos don’t appear on printed goods and screens equally. Try to keep in mind that when creating a logo, it should be applicable to various platforms, including the internet, to prevent miscommunications of this kind.

Furthermore, when creating a website, take into account:

• site structure – everything should be clear, logical and consistent;
• usefulness of information – only the information that will be useful to the client is added;
• functionality and convenience – try to make the client"s path from visiting the site to making an appointment easier.

In addition to being useful for automation, a well-designed website with corporate style elements, information content, and ease of use will also serve as a promotional tool.

Don’t forget to consider the online booking form when creating a website that complements the salon’s design. Along with reflecting you, your salon or office, and its concept, it should be designed.

Certain CRM systems give you the option to customize the form, allowing you to add a logo and use branded colors, but not all services, particularly third-party ones, allow you to do so.

Remember to include links to social media platforms on the website; these should be branded as well. While practically every social network can be branded, Instagram is the most effective.

This social network’s emphasis on visuals makes it the perfect medium for projecting the image of a hair salon, office, master, or individual. In social networks, logos and color schemes are typically utilized for branding; textual elements and fonts are less frequently reflected in the feed’s design.

Branding and merch

A logo is not always needed for merchandise; some examples of merchandise include text written in a company font or an original, unusual color chosen by the company.

Merch is a great way to advertise a master, hair salon, manicure parlor, beauty salon, or any other type of business. Merchandise differs from other branded items in that it is not contingent on the company’s operations. For instance, a beauty salon can create sweatshirts, phone cases, umbrellas, and other practical items branded with the beauty salon’s logo or colors.

Benefits of merch usage:

• budget promotion. Marketing research confirms that souvenirs and merch significantly reduce the cost of advertising, which is especially important for a young business when there are no large budgets;
• wide distribution. Advertising on banners, on the Internet or on TV is visible to users for a maximum of a couple of minutes, and a branded mug or sweatshirt will be visible every day, and sometimes not only to the owner of the merch, but also to other people;
• recognition. The function of merch is to increase brand recognition, which is achieved due to the previous point – branded items are visible longer;
• loyalty. Customers love beauty salons that care about their clients and pay them attention;
• additional income. Merch can be sold and receive additional income. Of course, the possibility of selling depends on the product category – it is better to make pens, mugs or magnets free – give them to regular customers for birthdays, some holidays, as a gift for another purchase. But more serious goods – clothing, gadgets, accessories are successfully sold.

Guidelines for selecting and styling merchandise:

• compliance with the corporate style. Even if there is no logo – it should be clear that this item is related to your salon;
• use. You can endlessly give bookmarks or magnets to customers and be surprised that the merch does not work. It"s simple – these are unclaimed and useless goods. Try to focus on your target audience and give things that are useful for them. For example, a fountain pen on a serpentine stand is unlikely to be useful for visitors to a budget hairdressing salon;
• quality. In our country, it is common to use low-quality goods for merch. This is due to the reluctance to invest a lot of money in a tool that may not work.

Budget merch ideas for a beauty salon

Budget: requiring very little money to produce. These products can be offered as a present with the purchase of makeup, following surgery, or on special occasions like March 8 or New Year’s Day.

• stationery – pens, notepads, pencil cases, calendars;

• glassware – mugs, ashtrays, plates, tea sets, wine or champagne glasses;

• smartphone case, mug stand, candle, shopper bag, Christmas tree decoration;

• specific tools in accordance with the services of the salon – files, buffs, combs;
• for New Year"s branding – Christmas tree decorations, decorative design elements;

merch ideas for sale

• clothing and accessories – T-shirts, sweatshirts, hoodies, tank tops, caps, scarves;

• cases for Apple headphones;
• coffee and coffee beans;
• blankets and throws, decorative pillows;
• reusable water bottles, thermoses, thermos mugs;
• portable charger;
• umbrellas and raincoats;
• backpacks;
• beach accessories – beach ball, beach bag$
• cosmetic bags.

Naturally, you shouldn’t sell everything at once—a beauty salon isn’t a store with "1000 little things." Selecting multiple items that align with the interests of the intended audience is sufficient.

The order of the branding process

Phases involved in beauty salon branding:

1. It all starts with the development of a corporate style – creating a logo, interior design, selecting corporate colors that will create the right image for clients. Usually this happens at the stage of opening a beauty salon or hairdressing salon, but it is never too late to change the concept, it’s just that in an already operating salon this will require a temporary suspension of work for repairs and significant financial injections. Development is entrusted to an advertising agency with a good portfolio, a freelance designer, or they do it themselves. In all cases, the customer draws up a technical task, where he/she reflects all the wishes regarding the corporate style. The contractor may also ask you to fill out a brief, a list of clarifying questions, to better understand your wishes;
2. Presentation and analysis of the mockup – a set of logo representations and reflections of the corporate style on different items – notebooks, forms, pens, mugs, clothes. The mockup can represent several static images with branded items or a 3D model. The mockup is prepared by a designer or an advertising agency developing the logo. For those who are engaged in creating a logo on their own, there are various mockup services – Smartmokups, PlaceIt by Envato, MockJar. You can also create a mockup in Photoshop if you have the skills;
3. The next step is to determine the list of items for branding and for merch. Here, focus on the budget, target audience and concept of the beauty salon;
4. Search for a printing house for implementation. A specific institution depends on the complexity of the production of the selected items. So, for printing on paper, a copy center will be enough, but for embroidery on clothes, you will need the services of large printing houses and printing houses or specialized organizations focused on the creation of souvenirs;
5. After agreeing on all the details and transferring the branded elements for their placement on clothing, stationery, tableware. Usually, the creation period takes from 5 working days, but the final deadlines depend on the number of units, the workload of the printing house and other factors.

Technical assignment for branding

Make a note of the crucial details of the technical assignment if you intend to draw in experts like marketers, designers, or advertising agencies. It can be made freely and can contain the following:

• work completion dates;
• requirements for the content of the work – a description of specific actions that must be taken. For example, developing a corporate identity, creating a mockup, marketing analysis, creating a brand book. This section specifies everything that the contractor must provide as a result;
• responsibility of the parties – in case of unforeseen situations.

Experience has shown that when branding is left to the professionals, it turns out better than when it is done on its own. If funds permit, take into account the prospect of hiring a freelancer or advertising agency.

Do you believe that drawing customers to a salon with a brand versus one without makes a difference?

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Determining and highlighting what makes your brand distinct is the first step in developing a corporate style for your beauty salon. A customer should have a consistent, memorable experience that embodies your salon’s values and personality from the moment they walk through your doors. This entails being mindful of little elements that come together to form a unified look and feel, such as your logo, color palette, and general décor.

The style of your brand goes beyond its visual components. It also has to do with the caliber of service you offer and how your employees deal with customers. Your staff will be more likely to represent your brand’s values in every client encounter if you provide them with regular training and clear guidelines, which will enhance the welcoming atmosphere and image of your salon.

Keep in mind that maintaining your corporate style is just as important as bringing in new business. Customers are more likely to come back and refer you to others when they recognize and value your salon’s unique atmosphere and service. You’re laying the groundwork for your salon’s success and making enduring impressions that entice customers to return by investing in a well-planned corporate style.

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