Making a lasting impression on customers and exhibiting your brand’s identity are more important goals of designing a stunning price list for your beauty salon than simply putting services and costs on it. A well-thought-out price list can improve customer satisfaction by making it simple for customers to comprehend what you have to offer and feel secure in their selections.
This post will discuss useful advice and original concepts to assist you in creating a pricing list that accurately represents the caliber of your offerings. These tips will assist you in creating a polished and eye-catching price list that stands out, regardless of whether you’re starting from scratch or looking to update your present list.
| Tip | Description |
| Use Simple Layout | Avoid clutter by using a clean, straightforward design that’s easy to read. |
| Group Services | Organize services into categories like hair, nails, and skincare for quick reference. |
| Highlight Key Services | Bold or use a different color for popular or high-margin services. |
| Include Prices | Clearly list prices next to each service to avoid confusion. |
| Add Photos | Use small images to visually represent services, making the list more engaging. |
| Offer Packages | Create bundled deals to encourage customers to try multiple services. |
| Keep It Updated | Regularly review and update the price list to reflect any changes. |
- Why do you need a price list
- Informing about the price level
- Trust
- Salon level
- What colors to choose
- Tips for creating
- Online services for creating
- Wilda
- ArtistCool
- Canva
- Frequently asked questions
- Ideas for design
- Share with friends!
- Popular on the topic Business Marketing
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- Video on the topic
- how to make a price list in the Canva appendix
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- How to make a price to a master / studio / beauty salon | Ivan Novinsky | Beautylogy
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Why do you need a price list
A price list is a list of services that a particular company provides along with an estimate of the cost for each. Before the service even begins, you can decide whether or not to purchase it by consulting the price list.
What a price list is for:
- informing consumers about the price level;
- building trust in potential and current clients. People are more willing to believe what is stated in a document than the words of an administrator;
- demonstration of the level of a beauty salon. A price list is a kind of commercial offer, where the general opinion of the consumer is formed not only based on the prices of services, but also on the design. Everything matters – colors, images, font, paper quality.
We will now examine each function in isolation. The data listed below is relevant to price lists found both online and offline.
Informing about the price level
First things first: customers need to be aware of the price before getting a hairstyle, manicure, or massage. This is particularly crucial for mid-level salons whose clientele can afford beauty treatments and aren’t the wives of oligarchs. Prices help them set a budget and ensure they don’t spend more than they can.
In addition, any organization’s price list must comply with the Law "On Protection of Consumer Rights" from 07.02.1992 No. 2300-1 (as amended from 18.07.2019). This law states that:
- Full name of the company that provides services or sells goods;
- Price in the currency of the country;
- A list of all services provided in the salon and goods offered to the consumer. In this case, if prices change, the price list must be amended in a timely manner, otherwise the sale at the new price is impossible. The client has the right to pay as much as is written in the price list;
- The date on which the prices come into force;
- The signature of the salon manager and the seal.
The price list is created in the native tongue of the nation where the beauty salon is situated, and it can be translated into additional languages upon the owner’s request. Because they cater to foreign tourists, owners of upscale studios or salons translate price lists into English. Every other salon in Europe lists its services in Russian, catering to the same Russian clientele.
By the way, the prices list has to be placed in a location that is easily accessible for everyone to view in accordance with the law "On the Protection of Consumer Rights." An administrator’s desk or a customer corner are options.
In certain salons, the price list is posted directly on the entrance. It appears imaginative and educational, but updating such a pricing list will be costly if costs rise or the services list is modified.
Trust
Imagine that you visit a car dealership, pick out a vehicle, and then you are unable to locate the price of the vehicle anywhere. Even though you have a tight budget of only 700 thousand, it is unclear if it costs 1.5 million or 300 thousand.
Will you purchase a vehicle from this salon? Not likely. The same is true for beauty salons; prospective customers always want to know exactly how much a manicure with coating and hair styling will cost. There is no other way to establish trust.
Furthermore, without supporting documentation, a price mentioned aloud does not psychologically engender confidence.
Salon level
Without worrying about text alignment or design, you can, of course, print the price list on a white A4 sheet. However, this kind of document is unlikely to show your customer focus and attention to detail.
When creating a price list to be displayed at the front desk:
- choose good high-density paper. Print the price list on business card paper. Its density is 200-250 mg / sq.m. At the same time, the paper should be sufficiently white – 90-98 percent – only in this case the text will contrast with the background, and not merge with it;
- do not make the surface too glossy – glare will be reflected on the sheet and distract. It is better if the price list is laminated – this will increase its strength and make it resistant to wear;
- play with fonts. For chic and luxury, complex fonts with curls and cursive letters are often used, but words in such a design are difficult to read. Find the line between beauty and clarity. When choosing a font, pay attention to LeHand or Paddis Handwritten.
Consider font and color choices when developing an online price list for a website or social media platforms.
For a beauty salon to effectively communicate your services and pricing to customers, you must design an eye-catching price list that reflects your brand and style and makes it simple for them to understand what you have to offer. A well-designed price list should be visually appealing, well-organized, and simple to read. This will help customers find the information they need quickly, which will improve their experience and contribute to their trust in your company.
What colors to choose
Every color that the human subconscious perceives causes it to react in an unconscious way. You should consider each color’s unique psychological properties when selecting a design for a price list.
| Color | Reaction |
| Red | Demonstrates strength and can cause both positive and negative emotions. |
| Yellow | Associated with interest. Recommended for use in places where people are engaged in study, education. |
| Blue | Has an inhibitory, calming effect. Pacifies and muffles emotions of any kind. |
| Green | Forces you to control your emotions and not to pour out negativity. |
| Black | Anger and fear. Recommended for use only in small quantities. |
| Violet and brown | Cause artificial fatigue, sadness. |
| Purple | Causes emotions of magnificence, stimulates action. |
These qualities indicate that the price list will accept blue, green, or a tiny bit of yellow. It looks better to write the text in black, which also slightly muffles the background to make it appear pastel.
Tips for creating
- structure the information. If the salon provides many services of different types, divide them into groups – manicure salon, hairdressing salon, cosmetologist"s office, and so on. You know what and where in the list is located – a new client will be confused and will feel awkward;
- don"t be afraid to place accents. Price reduction, new service or promotion – highlight it in the price list;
- indicate only the necessary data, but do not skimp on information. Write what is included in the "Paraffin therapy" procedure and how long it lasts, but do not go into details about the paraffin manufacturer, the brand of cream after the procedure and the melting power;
- use attractive numbers. Not 1000 rubles., and 990 rubles. It"s all about psychology again – 990 is subconsciously rounded up to 900, although in fact it is the same 1000;
- keep an eye on the relevance of the information – the client should not find out about the price increase after the procedure. After such a situation, he most likely will not return;
- do not make mistakes. If you develop a price list yourself – read it several times and ask someone you know to do the same. There should be no typos, missing commas or extra letters – this will immediately ruin the reputation of the salon;
- leave "air". Make indents between lines, leave margins of at least 2 cm on the left side and 1 cm. on the right, separate thousands from hundreds with a space – not 5,000 rubles., but 5,000 rubles. When the text is too tightly packed, it creates a feeling of clutter.
- don"t forget about the design, which was mentioned above. The price list is made for the client, which means he should like it-most people visuals and make up the first impression in appearance.
Online services for creating
Wilda
Wilda is an online price creation service.
With the help of the online tool, you can independently create a price list from a blank sheet or use pre-made templates.
Benefits
- tips on how to increase the readability of the font and design;
- allows you to unload data on prices and services from Exel;
- There is an opportunity to finalize an existing price;
- Preservation in different formats – JPG, PNG, PDF.
On Wilda, you can make a price list without charge, but downloading and saving the file to your computer will cost money. A single download costs 100 rubles, and a package containing ten downloads costs 300 rubles.
Plans for Wilda service tariffs
ArtistCool
The ArtistCool online service’s homepage
A website that allows you to create price lines, certificates, letters, and postcards using pre-made templates or your own designs.
Benefits
- Free access to a wide list of opportunities. There is also a premium account, but the basic version will be enough to create a price list;
- a large selection of templates for editing;
- you can order a price list from designers for an additional fee.
Canva
Canva is a handy tool for handling a variety of marketing and design issues. After clicking the link, we walk you through the process of creating a booklet that includes a price list and other branding components for a studio, salon, or beauty parlor. There, we also give a brief overview of the service’s features and how it can benefit a beauty business.
Frequently asked questions
Do images have to be included in the price list?
Any more pictures detract from the text’s content. When marketing a product, it makes sense to display the product’s thumbnail next to the price; however, when selling a service, there’s no reason to divert the customer’s attention with abstract images while explaining the process. Put any images or a logo in the document header if you wish to add them to the price list.
Can you create a price list on your own, without the help of a designer?
Naturally, make use of specialist services to simplify your work and learn about the nuances of creating advertising materials, such as effective font selections, color schemes, and font sizes. Before sending the price list to print, remember to proofread it for errors. However, we advise saving time and getting in touch with a designer if money permits.
Is it feasible to utilize the same pricing list for the website and the front desk?
Everything is based on the color scheme selected. Vibrant hues like red, orange, or green may appear good on paper but strain the eyes when viewed on a computer. Select the most subdued colors if you intend to make the price list accessible to everyone.
Ideas for design
A list of prices for the Bukurie salon
An overview of Ambience Salon prices
List of prices for the Serenity salon
A sample Chinese price list
The Luxury Salon’s price list
An example of a beauty salon price list
Price list for Lauren Viera beauty salon
Price list for Organica beauty salon
An illustration of a pricing list for a beauty salon
A price list should be made with the same level of care as brochures, business cards, or an online website because it is a type of commercial offer and is a component of a beauty salon promotion. Please feel free to ask any questions you may have in the comments section!
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For any beauty salon, having a visually appealing and well-organized price list is essential. It not only conveys your company’s professionalism to potential customers, but it also makes your services and prices easy for them to understand.
Recall to maintain the design simple and in line with the branding of your salon. Make the pricing list visually appealing and readable by using readable fonts, tastefully chosen colors, and crisp, high-quality images.
Lastly, to keep the price list current and accurate, update it on a regular basis. A well-kept price list can improve customer satisfaction and boost your salon’s general success.
