How to make a beauty salon website on Tilda

Establishing a website is a crucial first step in drawing in and keeping customers for your beauty salon. Tilda is a well-liked platform that makes this process easier, making it simple to create an attractive and useful website. With Tilda, you can showcase your professional online presence, share special offers, or present your manicure and pedicure services.

Tilda’s intuitive drag-and-drop interface makes it unnecessary for you to be an expert in technology to create a visually appealing website. A range of pre-designed blocks are available for you to select from, and you can alter them to fit the style of your salon. This flexibility allows you to concentrate on what really matters, which is offering outstanding beauty services, while Tilda takes care of the technical details.

We’ll walk you through the process of setting up your beauty salon website on Tilda in this guide. You’ll discover how to make a website that draws in new customers while also retaining existing ones by learning how to choose the ideal templates, add interesting content, and integrate booking systems.

Why do you need a website

The business card of a salon is its website. Prospective customers decide whether or not to sign up for a procedure based on their initial impression.

The website ought to be the following in order to encourage more users to submit a request or request a callback:

• visually pleasing. In an attempt to stand out from competitors, website creators often use a lot of bright colors and really stand out, but not in the sense we need. A website for a beauty salon should demonstrate beauty, elegance and a sense of taste;
• informative, but not overloaded. Users have learned to filter information and simply scroll through unnecessary text. Why write something that will not be read. At the same time, there should be enough information to form an idea of ​​the salon, its price level and the professionalism of the masters;
• convenient. The ability to request a call back or repost to social networks – all this is "about convenience" for the user.

Locations are:

• multi-page. Include dozens, and sometimes hundreds of pages, each of which contains unique information. Multi-page sites are used by online stores, information sites, enterprises, educational institutions. Creating each page of such a site takes from several minutes to several hours;
• single-page or Landing page from English. "target page". Single-page sites are something like a presentation of a product, service or a number of services. You can create such a single-page site in a couple of hours, while having only basic knowledge.

With the website’s assistance, customers:

• can find a salon not only on "ul. Stepnaya, 69", but also by a search query in Google "beauty salon in Moscow";
• to form an idea of ​​the price level, services provided, to form a first impression;
• sign up for a service or order a call from the administrator.

It also acts as an extra tool for the salon’s marketing and sales. You must build a website once and then continuously check its content and relevancy if you want to sell things all the time.

Step 1. Choosing a platform

Selecting a website platform

Choose the platform on which to build the salon website first. Dozens of services and specialized constructors are available online.

Services Examples:

• LpMotor. Constructors for single-page and multi-page sites. Easy to use, does not require programming skills;
• Tilda Publishing. Constructor with advanced features and very detailed instructions for creating single-page and multi-page sites.

In this post, we’ll look at how to use the Tilda Publishing constructor to make your own one-page website and identify the blocks and functions that you’ll need. You are free to choose from any of the designers; they all follow the same basic idea and vary primarily in terms of style and usage fees.

• Tilda is a constructor and a person without programming skills can build a website on it.
• The entire functionality of the constructor consists of blocks with different content – buttons, images, texts, forms.
• To create, you just need to select the desired blocks, arrange them in a certain sequence and supplement them with pictures and colored details.

Step 2. Developing the structure

The structure contains details about which blocks—such as those about the company, masters, price, contacts, and what order they should appear in—will be included on the website.

When creating a page, there is a recommended order in which the sections should be used.

1. Cover. There is usually very little text on the cover, but even 2-3 sentences should convince the visitor to scroll the page further. It is not enough to write "Beauty Salon Lyudmila", it is better to start with a "trick" and make an intriguing title or subtitle;
2. Description of a service or group of services. A beauty salon usually offers several services at once, so in this block it would be reasonable to explain what kind of organization it is and what it does. Or you can tell why it is worth visiting this particular salon;
3. Advantages over other companies. Why a manicure in your salon is better than in a hairdresser"s across the street. Why you should choose you and not your neighbor from the house across the street;
4. Trust block. Information that will convince a potential client of the quality of services, the qualifications of the masters and the integrity of the salon as a whole. This includes reviews, certificates, diplomas, awards. You can create a portfolio of the most successful works;
5. Price list. Description of the main services with the price. Needed so that the site visitor can get an idea of ​​the price level;
6. Appeal. A call is a persuasion of the visitor to do something – make an appointment, order a call back.
7. Basement. A place for additional information – links to social networks, contact information.

Indicate which specific blocks the site will have and what they will contain when writing the structure. Examine the websites of your rivals for ideas, but make sure to follow suit. You will see your strengths and weaknesses if you take a new look. You’ll recognize something and vehemently reject something else.

Step 3. Creating a prototype

A schematic drawing that represents the content of a web page is called a prototype. A prototype simply selects the text’s position rather than writing it. The same holds true for pictures.

A prototype can be made with Word, or it can be sketched out on paper. The figure illustrates the optimal formatting technique.

By the way, notice the horizontal divisions; these represent the block boundaries. One block represents one structural section.

Within the prototype:

• longitudinal thick line – heading;
• thin longitudinal lines – text;
• crossed out quadrangles – picture;
• circle – a button for performing some action.

Step 4. Content

Content on the website

It’s time to handle the content of the future website after you have a clear idea of its layout and style. Recall that each content on the website needs to be distinct. Avoid posting other people’s work and copying other people’s writing; your reputation is more valuable than hiring a copywriter to write your texts.

Text

A one-page website should have concise, attention-grabbing text. Reading lengthy, intricate sentences is not something that anyone enjoys doing. The text can be written by you or by a copywriter that you hire. From the first block to the last, write the text in chronological order.

Images

Pictures for the website

Select your best pieces or those of the masters, and get ready with pictures of the staff, the salon, licenses, and any other pertinent details. Images from the Internet can be used as background design; however, it’s not as simple as typing the name into the Google search bar.

It’s not always permissible to use a photo that has been placed in the public domain, particularly when using it for business. Use free photo stock sites like Pixabay to stay out of awkward situations.

Requirements for images:

• bright, with good color rendition;
• with a resolution of at least 1080*1080;
• without watermarks and logos.

Of course, pictures shouldn’t just cover up the gray background; they should enhance and reflect the site’s theme.

Style and colors

Consider the color scheme that the website will use. It is advised to stick to one vivid accent color. It highlights small details like buttons, dividers, and arrows. It is preferable to stay away from brightness in the remaining portions of the design to avoid drawing the visitor’s attention away.

You can begin assembling the website once all the necessary data has been prepared and a prototype and structure have been established.

Step 5. Registration on the platform

Signing up with the Tilda builder

It’s easy to register on the Tilda constructor:

1. On the main page of the site, click the "Registration" button;
2. Fill in the "Name", "E-mail" and "Password" fields;
3. Submit the form;
4. A link will be sent to your email within 5 minutes, which you need to click to confirm your e-mail.

Step 6. Creating a site

You will be presented with a window asking you to give the project a name as soon as you register. You are the only one who will see this name, so write anything you want.

Cover

Press the "Add new page" button.

You will be directed to the templates page after clicking. Select the first one that is empty. To help you become familiar with the functionality, Tilda will automatically start to prompt you with which buttons to click. Once you’ve examined every pop-up window, press the "Cover" button.

Choose the template that corresponds with the prototype from the menu that displays. The title and the description are located beneath it on the cover of our prototype.

Procedure for choosing covers

Upon perusing the templates beneath, you’ll notice that a few of the nicknames are enclosed with a "lock." This indicates that templates are only available in the site’s premium edition. Click the "closed" template and verify that the trial period has been activated in order to create a site without limitations. The tariff will revert to "free" after the 14-day period, but all used blocks—including those from the premium edition—will remain intact.

When the trial period begins to run

Make sure to adjust the cover’s background image first. Here’s where stock images are useful. You can left-click "Content" to alter the background;

Then choose your photo by selecting "Upload file." After uploading, make sure to click the appropriate button at the top to save the changes.

To adjust the saturation indicator, click "Settings" next to "Content" if the image appears too dark. Please be aware that the image won’t change until you save the adjustments.

Enter the information; if the prototype allows, include a prepared text message and an image.

Story about a service or group of services

To add a new window, click the "+" symbol located on the cover’s edge.

Choose "About the project" from the menu that appears on the left, and once more look for a template that resembles the prototype. For instance, text with an image and a title, similar to ours.

Details of the project

Add text and graphic templates to edit the template.

Click the "+" symbol once more on the "About the project" block’s border to add a new screen. Since the advantages will be covered in the next section, we use the template from that section.

Pick a template that works best for the working prototype. and complete it using the text that has been prepared. It should be noted that there are multiple templates in this section that have interchangeable icons.

The website’s icons

Expand the "Cards" section in the window that pops up by clicking in the upper left corner of the "Content" block. Click "Upload file" to change the icon, or choose an icon from the Tilda library.

How to change an icon

Recall that we previously discussed vivid accents? It is possible to colorize graphic icons, but you will need to obtain them from an outside source.

Websites where you can look up icons:

• Iconshock.com
• Flaticon.com
• Creativetail.com

There are paid and free sets of these resources.

Let’s include a new section where we can post team photos. The plan calls for these to be images with brief captions. Go through the block library and find the desired template. There is a special section called "Team," by the way.

Special division "Team"

We follow the previously studied plan; we substitute our own text and images for the original ones.

Swapping out images and text

Observe the color of the stripes that divide the image below. These little accents can also be embellished with a chosen bright accent or the company color.

In order to modify the divider’s color, select "Divider style" from the menu that appears after clicking "Settings" in the upper left corner. Once the section is open, choose the element from the palette to alter its shade.

Add a gallery of the top pieces, please. Within the "Gallery" block library. Select the option that best fits the concept.

Choosing an image from the gallery

This kind of gallery should have the arrows colored differently, with a bright shade applied to them. Navigate to "Settings," choose "Gallery Style," and adjust the relevant parameters. By the way, just copy it to the "Clipboard" so that the bright element’s shade is the same in every block. To carry out this:

1. Go to the first block where the color was applied"
2. Select "Settings" and find the color settings of the element;
3. Select the name of the shade and copy.

Now, simply paste the element’s name whenever you work on a colored element.

A photo gallery

Including a pricing block. It is not required to list every service from the salon’s price list in the description of prices. Just highlighting the most well-known and fundamental ones will do. This is done so that the user of the website can determine whether this offer is suitable for him and get a sense of the price range. The "Rates" section of the template library contains the pricing block.

Select your preferred option and complete it in accordance with the costs listed in the price list.

The website’s price list

Put a call to action in the final block and leave an appointment request. Choose a block from the "Form and button" section that has a button, recording fields, a title, and a subtitle in order to accomplish this.

The "Form and button" tab.

Choose the "Form on the cover with many fields" template.

Template "Multi-field form on the cover"

Select "Settings" – "Buttons" to change the button’s color, add text, and change the background.

Go to "Content," scroll down the menu to "Button text," and change it to the desired text if you’d like.

Changing the text on the button

Take note of the text beneath the button. At the very end of the "Content" menu, you can modify it. The image below shows one such phrase that can be used. Any resource that gathers user data satisfies this requirement. Federal Law No. 152-FZ "On Personal Data," dated July 27, 2006, governs this regulation.

Agreement to the processing of data

Setting up input fields. Expand the "Input fields" menu under "Content" and choose the necessary ones. The client’s phone number and the procedure’s date and time are optional.

Setting up sections:

• type. What data format will be entered in this field. Selected from the drop-down menu;
• field title. Information above the data line. Entered manually;
• value hint – a dim gray inscription inside the input field. Shows what information exactly needs to be specified.

You can add a mask—automatic country insertion, like "+7"—to the "Phone" column. While not required, using IP telephony to make client calls from a CRM system facilitates work.

After setting up the footer, we’ll talk about what happens to the data once the button is pressed. Look through the template library for "Footer."

Pick the option that you want. Click "Content" to customize the social network icons’ behavior. Choose the resource you want from the list and add a link to the group, page, and public. Just remove any characters in their line to get rid of unnecessary social networks.

Choosing social media platforms

The active button "To the beginning" has a new name in the same window. It may go by another name, like "Read again" or "To the top."

Modifying the button’s name from "To the beginning"

Step 7. Configuring the button activity

Go back to "Content" on the form by using the button. Navigate to the "Connected services" menu.

Select "Connect" by clicking. Tilda provides various choices, including forms, mailing services, and CRM systems. Choose "Google Sheets" if you don’t have a CRM or if the system isn’t listed. In this instance, Google Tables will receive all applications, which the administrator can then handle.

Once you’ve chosen Google, all you have to do is sign in and give Tilda permission to create and modify the table. The table for receiving data will be automatically generated.

Go back to the editing mode and select "My sites" from the menu in the upper left corner. Choose the project you want to work on.

"My sites" menu

In the window that appears, click Settings. In the title field, change "Blank page" to "Correct title." This is the name that appears in the browser tab the first time the website is accessed.

Go back to the website’s editing mode and select "Publish" in the upper right corner.

Enter the site address in the window that opens.

Entering the website’s address

Then select "Save and continue." The website for the beauty salon is now ready; this is lavanda.tilda.ws. You can already use this website. Connecting your domain to it is preferable, though, because it will make the site name more memorable and convenient.

Step 8. Connecting a domain

In the Tilda constructor, under the "Personal" and "Business" tariff plans, a domain can be connected. Expense 500–1000 rubles a month.

Tariffs within the Tilda building

You must choose a registrar from the list of those that the Tilda constructor is compatible with in order to connect a domain.

• REG;
• RU-CENTER;
• Godaddy;
• 2domains.

Enter the name of the website you are interested in on the registrar page so that users can find it among other pages. Consider "is-lavanda." Verify if the name is still available.

After removing all automatically added components from the cart (such as hosting, as you won’t need them), pay for the purchase.

1. Go to the registrar"s personal account, go to the DNS management zone;
2. Write in the appropriate fields the data of the record and IP taken from the Tilda site – section "Help" – "Connecting a domain";

Section "Assist"

The site may be accessible via the tilda subdomain.ws if you do not connect a paid tariff. Its operation, search engine indexing, and promotion are unaffected by this.

There are more features on the platform shown in the example, but you should not have any trouble understanding them now that you know the fundamentals. Please feel free to ask any questions you may have in the comments section!

Additionally, you can build your own Telegram bot to provide information about services, costs, and to display your portfolio. All you have to do is follow our step-by-step instructions.

With Tilda, creating a beauty salon website is a simple process that makes it easy to establish a polished and eye-catching online presence. With a variety of editable templates and design tools available on Tilda’s user-friendly platform, you can effectively highlight your salon’s offerings, staff, and client testimonials. By utilizing these functions, you can develop a website that not only draws in new customers but also emphasizes the distinctive offerings and style of your salon, making it simpler for prospective clients to find and get in touch with you.

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Step	Description
1. Choose a Template	Select a beauty salon template from Tilda"s library that fits your style and needs.
2. Customize Layout	Adjust the layout to showcase your services, staff, and salon ambiance effectively.
3. Add Content	Include high-quality images of your salon, detailed descriptions of services, and client testimonials.
4. Integrate Booking System	Set up an online booking system so clients can easily schedule appointments.
5. Optimize for Mobile	Ensure the site is mobile-friendly as many users will access it from their phones.
6. Publish and Promote	Once satisfied, publish your site and promote it through social media and other marketing channels.

Building a website for your beauty salon on Tilda can be a fulfilling experience that makes it simple to highlight your offerings and draw in new customers. The user-friendly Tilda platform makes it easy to create a beautiful and functional website by providing a variety of design options that meet the aesthetic needs of beauty professionals.

With Tilda’s pre-designed blocks and customization options, you can create a website that perfectly captures the distinct aesthetic and character of your salon. With Tilda, you can create a website that effectively fits your business needs, whether that means showcasing special promotions, adding a booking system, or presenting service menus.

Tilda makes sure that even people without a lot of web design experience can create a website that looks professional thanks to its user-friendly interface and feature-rich features. You can show off your salon to its full potential and draw in customers who value both your online presence and your services by emphasizing easy navigation and eye-catching graphics.

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