How to make a brand list for a master or a manicure studio

Any nail technician or manicure studio should have a neatly arranged brand list. It helps in keeping track of goods and guarantees that the services are reliable and of the highest caliber. A brand list highlights the variety of reliable and frequently used products and brands, making it a useful tool for both masters and clients.

Although it might seem simple, making a brand list needs careful thought. The correct brands can improve your company’s image, draw in new business, and keep current customers coming back. It all comes down to selecting goods that complement the caliber and aesthetic you wish to convey through your work.

We’ll walk you through the process of creating a brand list that works for you as a professional or studio owner in this post. This guide will assist you in making well-informed decisions that support your business objectives, whether you’re just getting started or looking to update your current selection.

What is a brand list

A printed product that has details about a manicure artist, cosmetic salon, or office is called a brand list. The sheet’s primary goal is to keep captured images safe from photo theft and piracy.

A brand list also provides manicurists with the following less evident secondary benefits:

• additional advertising. When your work is "reposted" by other communities, sites and accounts, you receive additional advertising, because the background usually contains contact information – phone number, address, account on social networks;
• it is universal – you can take pictures of not only nails, but also video reviews, photograph new arrivals – this helps to diversify the feed on Instagram or other social networks;
• you have a ready-made background for photos. No need to think about the composition, search for a background substrate in the office, experiment with walls, floors and other surfaces. This is also convenient for the client, who does not need to run after you so that you can photograph his manicure;
• the background is easy to change. Having printed several different options, you can change the background for photos. This will diversify the feed and allow you to take diverse photos. The main thing is that the sheets are in harmony with each other and do not create a sense of confusion;
• this is a contribution to the formation of a personal brand. A personal brand is your image that has developed in the professional world.

How to do

Getting in touch with a designer to create a layout is the easiest option. After paying him for his work, you must deliver the completed layout to a printing company.

However, not all masters are wealthy, and some even wish to learn how to make their own brand sheets.

The following software can be used to create a brand sheet:

• Microsoft Word – a regular text editor from the Microsoft Office package. You can download it absolutely free;
• Photoshop;
• Corel and other editors.

Creating a layout in a graphic editor such as Photoshop or Corel requires a basic understanding of the program, but the concept is the same as in Word. To help you understand how manicurist sheets are made, we will examine step-by-step instructions on how to create a brand list in Word below.

How a brand list ought to look:

• high-quality. It"s not just about the density or whiteness of the paper. Everything on the sheet should be of high quality – pictures, inscriptions, logos;
• readable. Curls and monograms on letters are, of course, luxurious, but the text should be readable the first time. No one will solve puzzles and figure out whether it is the letter "sh" or a capital "t". In this case, you will get the background, but not the contribution to your personal brand;
• airy. We are talking about empty space here. There should be a lot of free space on the brand list-there is a large distance between the elements, the indentes between the words, the separation of the numbers of the phone number. This gives a feeling of lightness and does not strain the eyes of the person looking at the image;
• unique. There are templates on the Internet with already inserted curls in the margins, and a lined place for entering information about the master. Thousands of people have already downloaded such templates and you can’t call such a brand list individual. You can use a template, perhaps, as an example – to understand how to build a composition, what size the curls should be.

On the website brend-list.ru, you can download templates for use or inspiration.

Additionally, you can order a brand list or layout development on the same website. Amounts vary; the minimum is 250 rubles.

With Canva, you can create a brand list; we’ve provided step-by-step instructions on how to use it at the link.

The website brendlist.rf also offers templates. You can order a layout or buy from a ready-made catalog on these same websites.

Regarding the technical aspect:

• format – A3 or A4. It is recommended to choose the first option so that the background is larger and the master can calmly take photos without fear of catching the edge of the manicure table. Some printing houses offer printing brand sheets according to the size of the tabletop. If you are interested in this option, write to the city printing house and find out the requirements for layouts for such printing;
• background. Better white or light pastel shades. Such a background does not shade the coating on the nails and looks more airy. There are examples of black and gold brand sheets, but it is still recommended to choose light backgrounds;
• pictures. The quality of the images must be high, otherwise they will turn out fuzzy and blurry when printed. Choose images from 1000 pixels. The resolution should be 300 dpi.

Dpi serves as a proxy for image resolution. The likelihood of "blurriness" in the printed image increases with decreasing value.

Additionally, even though a picture appears to be clear and of good quality on the Internet, it is still advisable to double-check.

1. Download the image to your computer and open it in the Paint application;
2. Change the scale in the lower right corner – set the indicator to 500-700%.

In the event that the image becomes "square," it will probably print. On an excellent image, the lines are still visible when enlargement is applied.

Selecting photos with transparent backgrounds is preferable since they won’t detract from the composition when layered on top of one another.

Brand list in Word: step-by-step instructions

1. Create a new Word document and open it. A new blank sheet will be automatically generated in the editor;
2. Go to the "Page Layout" tab and in "Page Options" select "Size";
3. In the menu that opens, click on A If you plan to create an A4 brand sheet, then you can skip the step with choosing the size;
4. After choosing a new sheet size, in the same "Page Layout" tab, select "Orientation" – "Landscape";
5. Slightly reduce the scale of the page in the lower right corner to see the entire sheet;
6. Remove the margins. In the "Page Layout" menu, find "Margins". At the very end of the list, select “customizable fields” and put all the indicators “0”;
7. Insert the necessary pictures and patterns. Insert tab – Picture;
8. In the Format section that appears, select Position – Around the frame. You can also select "through". Put whichever option is more convenient;
9. Place the patterns as needed. By the way, if, as in our case, you need to use the same picture several times – adjust it to the required size, copy and paste as many times as needed. You can copy by right-clicking on the selected image or by pressing "ctrl+c" on the keyboard;
10. Once the images are placed, insert the text. Usually, on brand sheets, the inscriptions are placed in a chaotic order so that at any shooting angle, a piece of contact information gets into the frame.
11. To ensure that the text is placed evenly, insert a table in the center. In the "Insert" section, select "Table" and determine the number of rows and columns. It is better to do it with a reserve – if you don"t need it, you can delete it later:
12. The inserted table may initially be too narrow or placed not in the center, but at the very top of the sheet. To fix the situation, drag it to the desired location by holding down the left mouse button. Changing the width of columns and rows is done by holding down a small square in the lower right corner of the table;
13. In the cells, write the desired text. You can insert images into the table, add a logo – experiment;
14. When everything is ready, click on the table. Go to the "Home" tab – "Paragraph" – "All borders" and select "No border". The dividing strips in the table will disappear, and the pictures and text will remain in place.

The pictures lack a clear composition, thoughtful details, and logos because the illustrations’ main goal is to walk viewers through the process of creating a brand list in Word. Try out various fonts, options, and combinations when creating your brand list until you get the desired outcome.

Examples and ideas

Before sending to print

1. Make sure that you send the original file to the printing house. This applies to image files created in Photoshop and Corel. This should be a full-size image, not a reduced copy;
2. Think about whether you will laminate the brand sheet. Lamination increases the service life of the brand sheet and makes it resistant to moisture;
3. Lamination it can be glossy or matte – choose which option you like more. But it is recommended to do matte lamination, since glossy lamination gives extra glare when photographing with a flash.

While brand sheets are not used by all masters, they are a great option for novices and those who struggle to find a background for a picture. Do you prefer to improvise or do you use a brand list? Let us know in the comments.

For a manicure or master studio to stand out from the competition and draw customers, a brand list is a must. It makes it simpler for you to stand out in a crowded market by assisting you in defining your brand, core principles, and distinctive services. Your target audience will relate to and trust your unified image if you carefully choose and highlight your best goods, resources, and methods.

Share with friends!

For your manicure parlor, making a brand list is an easy yet effective way to improve your company. Communicating your style and establishing your identity to clients is beneficial.

You can make sure that every service meets the high standards for professionalism and quality that your clients demand by carefully choosing the brands and products that are consistent with your beliefs.

Recall that developing trust and consistency in each manicure and pedicure you provide is more important for your brand list than simply selling goods.

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