How to make a business card for a salon or beauty professional

One of the most important steps in building your brand in the beauty industry is making a salon and master business card. It’s more than simply your contact details; it’s a first impression that can draw in new business and have a long-lasting effect. Regardless of whether you design it yourself or hire an expert, your business card should showcase your brand and the services you provide.

We’ll walk you through the steps of creating a business card that is memorable in this post. You’ll discover how to make a card that is both useful and aesthetically pleasing, from selecting the appropriate design elements to determining what information to include. We’ll also go over what to look for in a designer or service if you want to order your cards so you can be sure the finished product reflects your vision.

Contents

Why do you need business cards

Rules of handling
Design
Recommendations for design

How to do it yourself
Custom layout
Examples of business cards

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Why do you need business cards

The first thing that springs to mind are the salon or master’s contacts, social network connections, and other information for making contact. Now that all numbers are saved on the smartphone, this feature has become less noticeable.

Business cards now have additional duties:

demonstration of the level of service and presentability of the salon;

representation at negotiations. This applies more to salon owners than to masters;
distance acquaintance. This is when a current client of your salon gives a card to a friend;
invitation. Leave a few with a specialist in a related profession or at a fitness club, then the card will serve as an invitation to a procedure;

reminder. Keep the necessary business cards in a wallet or business card holders. Looking inside, a potential or current client stops to look at the most prominent cards and involuntarily remembers that it is time to undergo technical.service, renew a fitness subscription or sign up for a nail correction;
forming a first impression of the establishment. The more refined and original the card is, the better the impression of the salon will be before visiting it.

Rules of handling

Did you know that business card handling is covered under the rules of etiquette as well? When a business card is given to an interlocutor by the person it represents, these guidelines come into play.

women should carry several in their purse. It is not allowed to store it in trouser or shirt pockets, in outerwear. This is necessary so that the business card looks like it just came off the printing press. And from an aesthetic point of view – it is more pleasant to take a business card that was taken out of a purse than to watch attempts to find it in a bottomless coat pocket;
you need to carry at least 10 pieces with you. You never know how many interlocutors will be at the meeting or where you can meet a potential client or partner;

the business card is passed with the right hand and in such a way that the interlocutor can immediately read the text on it or at least catch the basic information;
accompany the business card with an oral explanation – pronounce the last name and first name, position and name of the salon. Firstly, there are people who perceive sound better than a picture, secondly, this will eliminate the distortion of the last name during pronunciation and, as a result, will help to avoid an awkward situation.

It is extremely disrespectful to wrinkle, bend, or tuck a business card someone passes you into your pocket. Even if you have no interest in the person, put it in your wallet or journal.

Design

Although 9 by 5 cm is the standard size for cards, some entrepreneurs prefer to make their cards larger in order to stand out. Think twice if you’re considering making a similar show of individuality.

Wallets, business card holders, and wallets all have identically sized pockets. Larger cards are more likely to disappear into a pocket or the bottom of a bag.

It should be noted that this size is exclusive to Russia. It is customary to make cards that are 54 * 86 mm in Europe and 91 * 55 mm in Japan. For this reason, our Russian cards barely fit in the wallets of European brands.

Recommendations for design

use the standard size 90 * 50 or the European one – 86 * 54 mm. Attempts to stand out with a non-standard size will not say about your originality, but about ignorance of the rules of design;
place on the card: salon logo, full name and position – if the cards are individual, contact phone number, salon address, social network accounts;

Do not use reduction – not "gene.Director, and "CEO";
Do not post a photo – neither yours nor strangers. The exception is the beauty cards and an example of their work, but such business cards look worse than laconicly designed without a photo;
The back can be left empty. A client of a beauty salon can use it to record the name of the master, the date of the procedure or other information important to him;

Strict cards should have a white background and black text, but in beauty salons this recommendation can be neglected. The main thing is to combine no more than 3 colors – 1 for the background, 2 for the information design. A large number of colors irritates the eye, distracts from the essence and looks like chaos.

How to do it yourself

Creating in Word is the simplest option. The application offers a number of pre-made template options, all you have to do is fill in the required information, add a logo, and submit it for printing.

Word template

Click "Create" in the Word menu and choose your preferred template from the "Business" category to access business card templates. The image displays the appearance of Word 2007’s template menu. The location and design of the application vary slightly in other versions.

Benefits of this approach:

simplicity – no need to think over the location, set the size, bother with text alignment;
accessibility – to develop a layout, you do not need to pay a designer or work on a special service;

Drawbacks:

limited choice of templates;
lack of originality – these templates have probably been used more than one thousand times.

Working with Word is not the only option available to designers and marketing firms. You can use specialized online services to create. They are all designers that let you put together an original and eye-catching business card layout using pre-made blanks.

Look up "create a business card online" on any of the numerous websites that exist. The most well-liked ones are:

Printomat;

PrintDesing;
Printclick
Maketron.

Since the working principle on all the designers is essentially the same, let’s take a look at making a business card using Printomat as an example. Cooperation with others will be comparable.

Printomat specializes in printing goods and shipping them all over Russia. A completed layout can be printed straight from them if you live in the capital; otherwise, save it to your computer and have it printed in your community.

You can select the size and printing option (double- or single-sided) on the first page. They also provide an option of circulation with prices for those who intend to print with them.

The Printomat program’s template

This dense, non-glossy coated matte paper automatically rises to a density of 350 g. A high-density web weighing between 200 and 400 g is utilized for business cards.

The service provides the option to choose an appropriate template after you click the "Go to the designer" button. Sort the blanks based on the desired colors or the kind of activity.

Heading and choice of colors

Once you’ve chosen a template, you can alter it by adding text, a logo, changing the fonts, and rearranging the blocks.

It should be noted that the service automatically creates indents for the typographic cut if you plan to create business cards using Word. In order to print 90 by 50, the original layout should have been 98 by 58 mm.

The business card will be sent to the email address you enter when you click "Continue" after the template is ready. By the way, you can edit the letter by clicking on the link within 14 days.

Finalized master’s business card

One drawback of the service is that the images are sent in drawing format, which means that errors cannot be fixed by the printing house. Additionally, layouts in non-editable formats may not be accepted by all printing houses.

A typical layout for printing in a printing house can be downloaded for a fee of 150 rubles on other websites, such as Maketron.

In order to export a layout in a format that can be edited, it must be developed in a graphic editor, such as Corel Draw or Photoshop.

You must have a lot of free time to learn the fundamentals or at least have some experience to work as an editor. However, business cards will be printed in the appropriate format and the printing company will be able to modify them to meet the specifications.

It’s easy to find a location that will print and cut business cards because even small copy centers now offer this service. Examine a few possibilities and evaluate:

reviews on the quality of printing;

prices per unit of production;
production times.

Use the Canva service if you want to experiment with fonts, elements, and shades and the designers and WORD do not appeal to you. You can make business cards with this user-friendly, straightforward graphic editor, among other things.

Once you’ve emailed the service to register, go to the main page and click "Create a design." Then, type "business card" into the search bar. The service provides three different card formats: square, vertical, and classic.

After you select the desired option, the editor window will open right away. A template window appears on the left side of the screen; from there, you can choose and modify the suggested design.

You can find templates on the desired topic by typing a keyword into the search bar. Use a keyword that is either the name of the profession or a feature of the template, such as "hairdresser" or "red."

Note that almost all templates have two parts because a business card has two sides. One business card can have both sections, or you can mix and match various templates.

You can edit text, colors, elements, and add images in the editor’s main section. The tariff you use determines the user’s list of available tools. The features list is longer for the "Pro" tariff, but in general, the free version allows you to create a professional-looking business card. The "Pro" tariff can be connected for free for 30 days after your initial registration. Just remember to disable auto renewal; if you don’t, the card will be automatically charged.

Once the design has been created, select "Download" from the menu.

Canva automatically selects the preferred printing format when you save. Remember to tick the box labeled "Crop marks and bleed"; these are side indentations that will assist you in cropping the business cards afterwards without sacrificing any of the image area.

After saving, the design looks like this:

You can order business card printing on Canva and have them delivered right to your door.

Custom layout

The creators of business card layouts are:

freelancers. On exchanges, you can place the task, set the price and only remain to choose the contractor. Freelancers work in graphic editors and provide the source in the graphic format and vector, which can be edited;
single designers or as part of design studios. They can be found through a search in your city or asking friends-for sure someone has already applied for such a service;

In the printing house. Many have a designer on the staff who makes models to order and sends a seal in the same printing house. This is cheaper than ordering a model from a third -party designer, but such employees use standard templates, so they are unlikely to create a creative card.

The following should be the designer’s technical task:

Requirements for visual design are preferred colors or branded colors of the passenger compartment;

Examples of 3-5 business cards that you like and the same number of those that you don’t like;
Information that needs to be specified – salon name, location, website, links to social networks.networks, full name and position, if the business card is individual – manicurist, hairdresser, director;
Profile – indicate that the card is needed for a beauty salon. The profile is reflected in the style of the card, the fonts used;

Style – strict, business, original, creative – choose the desired one or add another option;
Font preferences, if any – serif or sans-serif, bold, italic. You can attach fonts that you like;
Language;

Desired turnaround time – within reason, of course. For thoughtful work, you need 3-5 days, plus a couple more days for insurance and making changes;
Preferred location of blocks – logo, name, slogan, position, address.

These are the technical specifications’ main points. You are free to add or remove any of the sections that are provided as needed.

Be ready for the designer to recommend changes to the layout, such as different fonts or color schemes. Remember that a professional designer has created many business cards and has experience with them, so don’t discount his suggestions. Though you don’t have to accept his advice right away, you should give it some thought.

When is it acceptable to reject the layout?

the creation deadlines have been violated – if instead of 5 days you have been waiting for 2 weeks, you have every right to refuse;

the designer made changes and did not agree on them with you;
the layout does not meet the requirements of the technical task.

Following the designer’s work, you ought to get:

a business card in the format of a drawing – pgn, jpg;
a layout in an editable format – psd, cdr.

Examples of business cards

Dark-colored hairdresser’s card. Although many designers advise against using black for business cards because they believe it will turn away potential customers, this example shows that color is not as important as other factors.

Pink is the standard color for the beauty industry, and cards for beauty salons are frequently designed in this hue. If you include strict black, the business card becomes sophisticated rather than whimsical.

Examples of business cards Grace

A salon may choose to use a double-sided card.

The business card of a makeup artist is oriented vertically rather than the usual horizontally. Using short names on these cards is essential to avoid having to read long sentences.

Business cards for a beauty spa salon

The business card of a makeup artist is oriented vertically rather than the usual horizontally. Using short names on these cards is essential to avoid having to read long sentences.

Two-person cabin

And this is one way to create a business card that is useful to the customer in addition to being informative. The likelihood that the business card won’t be misplaced or thrown in the trash increases if you attach a standard customer card to the back.

Additional vertical business cards are provided here:

Business cards for Violet Salon

Witty business cards for salons

A master’s business card example

A salon business card example

The most creative version is most likely the one shown in the above photo. Naturally, this is not a complete picture, but the concept is intriguing.

Business cards for a curly salon

One-sided business cards were more popular in the past, but they are now progressively going out of style. Businesses have learned from the example set by European nations, where a business card is a complete, information-filled, two-sided card.

Business cards for Daisy Morrison salon

The name and title are typically the only information on the front of a business card; contacts and addresses are typically found on the back.

Business cards for Fedora salons

"Nature is Close by" business cards for salons

The concept of this business card is intriguing: it combines a business card with a discount.

Business cards for the Lavender Salon

When creating a business card featuring an image, such as the one of lavender in this example, be sure that the picture is of a good quality. The business card in this instance was realistic and atmospheric.

The LE salon’s business cards

Manicurists are aware that minimalism is currently popular in both fashion and nail art; for example, minimalist business cards have a chic and sophisticated appearance.

The salon "My Favorite" business cards

Business cards for the salon My Beauty

Cards bearing the logo of Playboy Hair Salon

The Purpur salon’s business cards

Queens Salon’s business cards

Viva salon business cards

Vanilla Salon business cards

In this instance, the visitation schedule and the business card were combined. This kind of card is functional, but you will need to update it frequently.

Master Salons’ business cards

Choice of unique design for every master in beauty salons. Observe the preservation of style while allowing for individuality.

And some additional choices:

Liliya salon business cards

The Marina Korina salon’s business cards

The manicurist’s business cards

Slay Beauty salon business cards

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Step	Description
1. Define Your Brand	Think about your salon"s style, colors, and the image you want to project. This will help guide the design of your business card.
2. Choose Key Information	Include your name, salon name, contact details, and services offered. Make sure everything is clear and easy to read.
3. Design the Card	Use a simple, professional design that reflects your brand. Avoid cluttering the card with too much information or complex graphics.
4. Select High-Quality Materials	Choose sturdy cardstock and high-quality

A straightforward yet effective method to improve your professional image is to design or purchase business cards for your salon or as a master. It makes it simpler for potential clients to remember you and get in contact by acting as a concrete reminder of your abilities and services.

Make sure the card captures your personal style and the vibe of your salon, whether you create it yourself or have a professional do it. A well-designed business card should prominently display your services, contact details, and maybe even a little bit of your personality.

A business card is more than just a piece of paper in the end. It’s a tool that will help you make an impression on people you meet and stand out in a crowded market. Give it some thought to make it worthwhile.