How to choose a name for a beauty or manicure salon

Selecting a name for a manicure parlor or business is a thrilling yet difficult undertaking. A strong name draws in new customers, leaves a lasting impression, and establishes the tone for your company. Choosing a name that captures your essence and style is crucial, regardless of whether you’re rebranding or just getting started.

The name of your studio can be inspired by many things. You may want to consider your target market, the services you provide, or the general atmosphere of your area. Words that convey grace, beauty, and inventiveness should be taken into consideration because they can enhance the appeal and professionalism of your company.

For unusual and exotic names, you can also research various languages, take inspiration from the natural world, or study current beauty industry trends. Getting new ideas from friends or clients during a brainstorming session can help you identify a name that accurately represents your brand.

Recall that the name you select will serve as a long-term representation of your company. Take your time, look through a variety of inspiration sources, and select a name that both you and your potential clients will find appealing.

Source of Idea	Example Name
Location-Based Names	City Nails, Downtown Polish
Personal Names	Anna"s Nails, Bella"s Beauty
Nature Inspiration	Rose Petal Nails, Ocean Breeze Studio
Color Themes	Pink Palette, Golden Tips
Luxury Themes	Elegant Touch, Royal Manicure

Contents

Ideas
Naming rules
Name in a foreign language
Online services
Freelance exchanges
Creativity of friends and acquaintances
Design of the premises
Loft
Provence
Scandinavian style
Tips
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Ideas

Name, in the English language. Naming is the process of creating a company name for a line of products or services. A name in business, particularly in the beauty industry, is more than just a word or a combination of words; it’s a reflection of the owner’s taste and sense of fashion.

If the salon will provide manicure and pedicure services, try to indicate this with the name. No matter how banal "Nogotochki" is, but everyone understands – behind this door they work with nails.
Using rhymes will make the name of the salon original, and from a marketing point of view – also profitable. Rhymed words are better remembered and are the first to pop up in memory when necessary;
It will not be superfluous to consider the name taking into account the location. A sonorous and pleasant name of a city or street in the name is a good marketing move;
Don"t forget about a sense of humor. Of course, it’s better not to go overboard, but a nail salon from the “We love your advice” series will hook the target audience.
Don"t limit yourself to Russian. English or French words will look laconic for a nail salon.
Not the last option is a name in Latin. A simple word "Кисточки" when written in Latin will turn into "Kistochki", and with proper design, it will turn out exclusive and creative.
A win-win option is to use the names of celebrities. Julia or Bridget immediately evoke associations with beauty and exquisite taste.
After approving the name, dictate it into a dictaphone and listen to it. It is important that the sound is harmonious and pleasant to the ear.
Play with your own name, just don"t stop at "Svetlana" or "Olga". "Nail service studio of Oksana Potemkina" sounds more interesting than the nail salon "Oksana".

Naming rules

No matter which of the suggested approaches is chosen, the brand name needs to adhere to a few specifications. If you follow these guidelines, the chosen name will serve as both the text on the sign and an effective marketing strategy.

Associativity. Associations are an important aspect in business. But do not overdo it, so that the name does not turn out too pretentious;
Relevance. Even when using a classic design or "antique" design, do not use outdated words – they will not be understood by the potential audience;
Ease. The sound should be pleasant, simple and memorable;
Creativity. Trivial words and familiar combinations will get lost among hundreds of similar ones. Reflect your individuality and use non-standard approaches.

Name in a foreign language

Two crucial guidelines should be kept in mind if you choose to name the salon in a language other than English:

Do not rely on translators on the Internet;
Make sure that the chosen word will not be distorted during translation. This is especially true for long names consisting of 2-3 words. Any error in the wording, missing an apostrophe or an extra comma can radically change the meaning.

In French

Any city or region will look great with a French nail salon name. The language itself has a very lovely, sonorous quality, and thoughts of Paris and the Eiffel Tower are associated with elegance, grace, and lightness.

French name examples include:

En Coulisse
Tous couleurs
Qualita’tif
Parenthèse

In the language of English

English names are already recognizable and easy to understand. Take note of the prefixes "art" and "beauty" when making your selection. These terms have become widely used in Russia and are unmistakably connected to the cosmetics sector.

English name examples include:

You& I Nail Salon
Happy Hands
Trendified Nails
Pretty Pedi

Online services

Use name generators, or services that help choose names for businesses, as an extra source of inspiration.

Biznamewiz.com. The resource allows you to generate a business name from 1-2 words, select the desired industry, enable/disable rhyme.
Namelix.com. Another English-language service to help businesses. For the generator to work, specify the main keywords, industry, number of letters and style of the name.

The language used in these resources is their primary flaw. Russian is not included in the list of languages; the available settings are English, Portuguese, or Italian. As a result, creating a name in Russian is likewise impossible. There isn’t a single good Russian-language generator available at the moment; all of them have serious flaws and produce inaccurate results. If you come across a decent one, do let us know in the comments.

Keep an eye out for websites that examine word associative sequences:

Wordassociations.net/ru. Just enter the desired word, for example, "manicure" and see what associations it evokes. Perhaps, this list contains a suitable name or part of it.
Kartaslov.ru. Helps find an association, as well as get a detailed analysis of each word – meaning, spelling in Latin, origin and all that stuff.

Freelance exchanges

You could also try reaching out to freelance exchanges, where thousands of people are willing to assist with naming for a fair price. One of these tasks can be purchased for 200–500 rubles, depending on the performer’s requests and available resources.

Work-zilla.com. The remote work service includes designers and marketers who are bursting with genius and creative ideas. Just post a task, describe the general requirements and wait for options.
Advego.com. Another freelance exchange, where you can arrange a real competition. Create an application and indicate that the performer will be selected on a tender basis. In their applications, performers will talk about their experience, and you will choose a suitable candidate.
Kwork.ru

When establishing your own nail salon or office, these resources can assist with matters related to branding, corporate identity, and name selection.

Creativity of friends and acquaintances

Turn to other people for assistance. You can probably get some ideas from friends or coworkers. Set up a spontaneous competition with a cake or a complimentary procedure in your new salon as the prize to pique their interest.

Design of the premises

The chosen design or style of the salon is another place to get inspiration for a business name. If the future salon or studio has a specific theme, make sure the name reflects that.

Loft

It is now possible to combine various textures, materials, and directions with the popular "Loft" style. The name reflects the distinct atmosphere created by this design.

Image loft "Broochka"
Loft Nail Studio
The Loft

Provence

The Provencal style is based on delicate colors, carved baguettes, and royal chairs. Consider how to emphasize this in the name.

Scandinavian style

Choose a name that makes use of white space, bright accents, and minimalism.

Le Colffeur
Scandinavia

Selecting a fitting name for your salon or spa is essential as it establishes your company identity and draws customers. A name that captures the essence of your services and conveys its style and vibe should be memorable and catchy. Begin by coming up with a list of words that describe relaxation, nails, and beauty. Consider using words that convey elegance or creativity in conjunction with your name or location. Draw inspiration from nature, popular culture, and even beauty industry trends. Take into account the tastes of your intended market as well as how the name will appear on business cards, signs, and social media.

Tips

Don"t limit yourself to just one of the above methods. Create a list of options using each of the methods, and then look at them with a fresh eye.
When choosing names based on location, think about the future. If the location changes or the salon turns into a chain, the name will have to be changed;
Avoid the same type and common names. Firstly, you will get lost among competitors, secondly, it will be difficult or impossible to register a brand trademark;

You can develop a business name with the assistance of a specialized creative agency, but the cost of this service will be high. With so many resources and methods available, there’s no reason to overpay. Take a responsible approach to the situation, and inspiration will undoubtedly strike. What would you call the salon, by the way? Put your choices in the comments section!

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Selecting the ideal name for your manicure parlor is an essential first step that can influence how prospective customers view your company. A good name should be distinctive, memorable, and accurately represent the services you provide. Being memorable isn’t enough; you also need to develop a brand identity that appeals to your target market.

Seek motivation in ordinary objects. Consider your personal experiences, your favorite hues, or phrases that connote kindness and beauty. New ideas can even arise from brainstorming sessions with friends or clients. Observations or casual conversations can sometimes yield the best names.

Don’t hurry things along. Investigate various inspiration sources at your leisure. To add some elegance or fun, try combining words or experimenting with different language usage. Recall that the name you select will serve as the public’s initial impression of your studio, so choose wisely.