How to write scripts for social networks and instant messengers

Instant messaging and social media are effective ways to interact with customers and advertise your manicure and pedicure shop. Writing the ideal script for these platforms can really help you grab the attention of your audience and motivate them to act. Effective communication is essential if you want to increase your online presence or forge closer bonds with your clients.

Although writing scripts for messaging apps and social media might seem intimidating at first, with a little help, you can produce messages that are memorable and effective. Creating content that speaks directly to the needs and interests of your audience while reflecting the personality of your brand is the aim.

We’ll walk you through the fundamentals of creating interesting scripts for social media and instant messaging in this guide. You’ll discover how to organize your communications, choose the appropriate voice, and incorporate calls to action that promote engagement and allegiance. By the time it’s through, you’ll be able to write scripts that captivate your audience and make an impact on them.

Features of writing a script

A script for client correspondence is desperately needed by beauty professionals in light of the rise of social networks and various chat apps. Of course, there are no universally applicable and always effective scripts, just as there are no scripts for phone conversations; since social networks involve informal communication, it is common to deviate from a carefully considered script.

The script needs to be: in order for social networks to support it.

• simple. The platforms force users to communicate in a simple and informal way. Pompous, abstruse phrases that are acceptable for use in telephone scripts are not suitable here;
• formal. Consider the specifics of the platforms, but do not forget about polite, businesslike communication;
• thoughtful. If you simply respond to messages based on customer requests, you will not be able to sell services. Here you need tactics.

Prior to delving into the script structure, there are a few common mistakes that people make when interacting with clients on social media.

• help desk. This is the most common mistake – what a question is – such an answer. "How much does complex coloring cost?" – "5600 rubles";
• aggressive sales head-on. The opposite of the first mistake – intrusive sales. The client asked how much a manicure costs, and after voicing the price list, you ask what day he can come;
• too much text. The interlocutor will not read, much less delve into the canvases of text – social networks and instant messengers imply simple, quick communication, and not text sheets in 3 messages;
• "consultant syndrome". Remember how often sales consultants come up to you in stores and insistently offer help – this happens on social networks. A person may need time to make a decision and you don"t need to write to him every 2 hours with an attempt to help, clarify, advise;
• limited information. This is especially true for prices in the "from" category. If a client receives a message that a haircut costs from 5,000 rubles, he is more likely to close the dialogue and not sign up for the service. All prices should be clear – if "from", then several gradations. For example – shoulder-length hair – 3,000 rubles, shoulder-length hair – 5,000 rubles.
• familiarity. "Poking", using slang and words like "cringe", "rofl" is not worth it. You can conduct casual correspondence without familiarity.

The secret to increasing the online visibility of your manicure and pedicure business is to write interesting scripts for social networks and instant messengers. Writing scripts that are effective requires knowing your audience, being succinct and clear, and using an approachable, warm tone. You may engage your audience and increase engagement by concentrating on pertinent content—such as advice, updates, and promotions—and by employing clear calls to action. This will eventually improve your brand’s exposure and customer relations.

General tips for scripts in social networks

• use emoji. Of course, you don"t need to insert smileys too often, but you should use 2-3 emojis. This relaxes the interlocutor, gives the dialogue a positive color. But do not replace words with emoticons – this can distort the meaning of what is written;
• stimulate the conversation. Don"t be a "help desk", as was written in the previous section. Ask clarifying questions, be interested in the situation, offer options;
• leave room for improvisation. Do not turn into a robot in telephone conversations or on social networks. Communication should be lively, and the answers situational. A script is an approximate conversation scenario, with the main stages and possible answers, and not a ready-made correspondence template;
• write correctly. There are people who do not pay attention to mistakes, but there are others. Therefore, write without grammatical, semantic and punctuation errors.

Script for incoming messages

As with incoming calls at the front desk, incoming messages in Direct, Messenger, and social media are like signals that a potential customer is ready to sign up but needs to be persuaded. Subconsciously, he wants to be pitched a service and told all of its features and advantages. Since the interlocutor already knows the value of the service if he wrote it himself, there’s no need to explain it.

The format of the script to register for a service in instant messaging and social networks is as follows:

1. Greeting. Paradoxically, but in social networks, beauty salons, masters, shops, clinics often do not greet. This is the flip side of the informality of communication, which has replaced the rules of etiquette. Even if the client did not say hello in his message, the greeting must be used in your script;
2. Identifying the problem. Incoming messages contain a request, the answer to which must be given briefly, but succinctly. Offer different options, a choice, if appropriate. In some cases, it is reasonable to use a lead magnet – a tempting offer. For example, a free consultation with a hairdresser before the procedure;
3. Working with objections. Objections can be direct – when the client writes that for some reason the service does not suit him and hidden – they are not voiced, but they influence a negative decision. The first category is easy – you analyze the objection and work on it, but hidden objections are more difficult. The most common – the prices seemed too high, but the interlocutor was embarrassed to voice it. Then you can offer a bonus for the first visit, a discount. Tell about the promotion – make the visit profitable and attractive;
4. Request for contacts. All interlocutors, even those who asked for a consultation, should be encouraged to leave a phone number. Firstly, this is necessary for analysis or reporting in CRM systems, secondly, after a while you can call the client with an interesting offer. But do not ask for a number "head-on" – this scares off. As an option, request a number to tell more about the service or call if the desired date is free;
5. Completion. Summarize everything that you agreed on, politely say goodbye and remind that any questions that arise can be asked at any time.

What is not functional in scripts for incoming messages?

• "Good" technique. Previously, all social media scripts were built on "Good"?. The point is that when the dialogue reaches a dead end, the manager stimulates its continuation. Unfortunately, this technique doesn"t work now – it has become too hackneyed and irritates people. And if you haven"t interested the client in the previous 10 messages, then stimulating the dialogue makes no sense;
• direct calls to action. For telephone scripts, a call to action works, but in social networks it is perceived as an attempt to sell something. Try to make a profitable offer within the correspondence, help in solving the problem and then the client will make a decision about the purchase himself. Sometimes it is acceptable to use questions that stimulate sales, but cautious, veiled.

Feedback collection script

Receiving the client’s evaluation following the procedure to determine the benefits and drawbacks of services, employee performance, and service quality is known as feedback collection.

Compared to phone calls, gathering feedback is simpler on social media:

• it does not stress the client, since communication on social networks has become the norm;
• responses are more objective, since it is psychologically easier to express dissatisfaction in text format than to voice it in a telephone conversation.

Getting feedback is seen by some administrators and masters as begging, but it all depends on how you ask.

The format of a script meant to gather comments on social media:

1. Greeting. Start the message with a greeting and remind that the client recently visited a salon or office and what procedure they underwent: “Hello, Elena! This is Alexandra from the Lavender beauty salon – you were with us for a manicure yesterday”;
2. In the same message as the greeting, ask for feedback. There are several options – you can leave 2-3 specific questions, add a rating scale, or just ask to share impressions. In practice, specific questions work better – both for further analysis of the collected information, and for the client – there is no need to invent anything, formulate: "It is important for us to know whether you liked everything and we will be glad if you help us become better by answering 3 short questions.";
3. Gratitude. Remind how important it is for a beauty salon, office, master to have feedback, say goodbye: "Thank you for taking the time to share your impressions of visiting our salon. I will pass on all the information to the management so that by your next visit all the shortcomings are eliminated".

Gathering feedback from virtuosos can be utilized for:

• long-term registration for correction or a completely new service;
• reminders of opportunities – for example, the online registration function.

However, keep in mind that attempting to sell something while gathering feedback might result in a bad response.

Crafting captivating scripts for social media platforms and instant messaging apps is a crucial ability for any manicure and pedicure shop hoping to establish a relationship with customers. You may improve your online presence and develop a devoted following by creating messages that are compelling, relatable, and easy to understand. To better serve your audience’s needs and interests, start by learning about their preferences.

When it comes to social media and messaging platforms, consistency is essential. Consistent updates and communication with your audience help you keep your brand visible and build trust. Communicate with authenticity and don’t be afraid to highlight the human aspect of your company in your communications, whether it be through intimate asides or behind-the-scenes photos.

Finally, monitor your performance and modify your tactics according to what your audience responds to the best. Try out various content kinds and keep an eye on the feedback to improve your strategy. Your scripts will get more powerful with time and practice, which will help you draw in and hold onto clients in the cutthroat industry of personal care and cosmetics.

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