Holding a holiday for guests and employees in a beauty salon

Organizing an event in a beauty salon is an exciting opportunity to bring clients together and showcase your services in a unique way. Whether it"s a product launch, a special holiday celebration, or a pampering session, these events can leave a lasting impression and strengthen client loyalty.

Careful planning and close attention to detail are essential to the success of any event. Every stage must be carefully carried out, from choosing an audience-resonant theme to organizing with employees and vendors. This guarantees that visitors will have a pleasurable time that is commensurate with the caliber of your salon.

This post will go over some useful advice and suggestions to help you plan an occasion that not only goes well but also improves the reputation of your salon. Let’s explore the essential elements of organizing, publicizing, and arranging an event that your patrons will adore.

Contents

Types of events
For employees
For clients
Salon birthday
Client Day
Opening of the salon
Features of organizing events for clients
Share with friends!
Popular on the topic Business
Magazine Sections
Express your opinion or ask a question! Cancel reply
One comment on “Organizing an event in a beauty salon”
Video on the topic
Organizing events: 13 steps to an IDEAL event [instructions]
How to conduct promotions in a beauty salon?
Beauty salon/Organization of a commercial event/Event Talk
How to increase the profit of a beauty salon? | Features of salon marketing
4 RULES for forming a PROMOTION for services in a beauty salon | Dmitry Vashshnikov | DVIK

Types of events

Owing to festivals, feasts, and other gatherings, a beauty salon:

brings the team together, improves the atmosphere;
demonstrates concern for employees and interest in their leisure;
reminds potential and current clients of itself;
increases customer loyalty, forms a community;
helps establish contact with still "cold" hesitant clients;
stands out favorably against the background of competitors who do not hold any events.

Only forty percent of beauty salons nationwide, according to surveys, have started the custom of hosting holidays at least once a year.

Large cities like St. Petersburg and Moscow handle this primarily. Areas are lagging far behind in this regard, so there’s a chance to be among the first, if not the pioneer, in starting to provide beauty services directly as well as additional client interaction.

We will categorize all events into two categories in this article:

internal – only for salon employees;
social – for clients, passers-by.

For employees

Employee holidays are a great way to foster camaraderie, remove awkwardness, and welcome new members of the team. I am aware that not all owners make use of this tool; rather, the experts typically get together after work in a cafe or restaurant.

Potential vacations:

professional – Hairdresser"s Day on September 13, nail service master"s day on March 24, cosmetologist"s day on April 7, and so on;
salon birthday. The holiday is often held for clients, but after the official part, it is permissible to hold a separate event for employees;
employee birthdays. Of course, even with a staff of 20 people, celebrations will have to be held constantly. To reduce costs and not be too distracted from work, combine several upcoming birthdays and celebrate them at once;
calendar holidays – New Year, March 8.

Choices for celebrations include:

budget. The most budget option is to celebrate in a beauty salon. After closing, set the tables, turn on soft music, think over a program with competitions, if the size of the team allows;
off-site. Book a place for yourself and your employees in a restaurant, cafe, equestrian club. Or hold an active event – paintball, for example. Here the costs will be higher, so it is advisable to hold such a holiday for large events – the salon"s birthday or New Year.

Guidelines for hosting employee-only business events:

prepare gifts. If you are celebrating a birthday – prepare a gift for the birthday boy. It is not necessary to buy him a yacht – a symbolic, but useful gift. A universal option for any woman is a certificate to a cosmetics store. Choose the denomination based on the budget. Employees appreciate the incentives before the New Year in the form of a cash bonus, on March 8, organize flowers – small bouquets of 5-7-9 tulips – it"s not that expensive, but nice;
invite everyone. It shouldn"t be that 8 people went to relax in a cafe, and two stayed to work. It is better to go to the celebration after work or on a day off, when all employees are free.
warn about the holiday in advance, because employees may have plans.

Don’t cut corners when it comes to organizing company events for your staff. Countless businesses have shown that regular team-building activities boost employee loyalty, productivity, and cohesion.

For clients

It is more challenging to plan a client holiday at a beauty salon since you have to include not only the masters but also any current or prospective clients. Owners find it simpler to completely reject the tool as a result.

For customers, it is completed:

salon birthday;
Client Day;
Holiday for the discovery.

These are the three dates that are most frequently used as justification for planning a vacation. Other events are also held, such as World Beauty Day, depending on the owners’ preferences, reputation, and financial constraints.

Client celebrations not only set you apart from the competition and draw attention, but they also have the potential to bring in more money. This could happen if the celebration revolves around the introduction of a brand-new good or service. You can remind guests that starting tomorrow, the cost of the procedure will increase significantly and that these special conditions are only available to those who came. You can also offer them the chance to try a new product at a discounted rate.

Salon birthday

The opening day of the salon is typically the day of its birthday; however, if this date is completely unsuitable, you can hold the celebration on the day of registration or name assignment. Since none of the clients will divulge specifics, you shouldn’t worry too much.

The holiday’s primary participants are the beauty salon’s clientele. Additionally, if finances and standing permit, they invite:

partners;
representatives of large suppliers;
local authorities.

In accordance with the quantity of attendees, the birthday is held:

in a beauty salon;
on a third -party site.

It is more cost-effective and efficient to hold the celebration in a salon because the second option is more expensive and has a lower chance of drawing customers.

Let’s discuss the holiday’s structure in more detail. Here, it’s important to begin with the area in which the beauty salon is located:

economy. For small establishments with low prices, the classic version of the celebration will do. To do this, decorate the entrance group, inform visitors that it is your birthday. Organize a place inside for master classes or questions to the master, offer discounts on popular procedures. Arrange a small buffet, invite a photographer. To increase the flow of consumers, organize the work of an animator who will inform passers-by about the event and invite them to the procedure at a discount;
business. A feature of the business segment is its constant employment – these are people who are sick with work. They are unlikely to have time for an extensive program, master classes and presentations, take this into account. Give gifts to all clients who come on this day. Stationery with the salon logo is perfect – diaries, pens, business card holders;
luxury. For luxury salons, there are several options for celebrating. The most popular is a dinner party. The event takes place in the evening, all guests are in suits and dresses, a buffet, pleasant music. Such a holiday is similar to a social reception, where guests communicate, drink a little. A photographer, videographer, cultural program are required – an artist"s performance, a mini-concert of live music.

Such a holiday can be held for as little as 5,000 rubles or as much as 150,000.

There are excellent product or service presentations in the luxury and economy segments. The presentation should, of course, fit the event’s format. Typically, business representatives are too busy for this.

Client Day

Internationally observed on March 19, Client Day is observed in the USA, Latvia, Russia, and nearly every nation in Europe. The holiday is meant as a way to express gratitude to people for their commitment and loyalty.

The venue for Client Day is a salon. Work typically doesn’t stop; individuals who would like can get their nails or hair done while also enjoying a buffet, competing, and winning prizes.

Typical pursuits on Client Day:

Master classes. Demonstrations from professionals related to hand and foot care, hair, hairstyles, makeup are suitable;
Competitions. Simple and do not require long-term involvement. The simplest is to inflate balloons and put pieces of paper with the prize in them. The prize can be tangible – a notebook, a sweet set, shampoo, cream, or not – a discount on a procedure, a free procedure, a free treatment;
diagnostics from a specialist, free makeup, selection of professional care.

To perform an animator’s invoice for the client in order to draw people in from the street. It is much simpler to draw in new guests on the day when everything is inside for the client. Animators receive 500 rubles for an hour’s work, but the clients they draw in can bring in much more.

Ensure that every visitor departs on the day of the client with a physical gift. Naturally, feelings are healthy, but having a reminder rather than a memory of the event is preferable. One option is to gather tiny gift bags and fill them with keepsake handles, a hand cream for traveling, and helpful pamphlets about self-care. You can gather "richer" packages; it just relies on your financial resources.

Opening of the salon

From an objectives perspective, the salon’s birthday and opening are two distinct holidays. The opening party’s primary objective is to attract and inform customers within a one to two-kilometer radius. Since newly opened salons do not have a following of regular clients, every person who walks in could end up using their services.

In order to showcase all of the benefits to potential customers, the salon must open with the following events, which typically take place:

diagnostic procedures and consultations. Usually carried out free of charge;
provision of salon services with big discounts. The bigger the discount, the better. Ideally, set the price equal to the cost of the procedure or slightly higher, because the goal of the opening party is not to make money, but to attract as much as possible;
lottery. Sell tickets for a symbolic price or give them away for free – an animator can help here. Choose prizes in the lottery based on the budget – raffle off a discount on a procedure, creams, mini-shampoos, branded products – notebooks, pens, mugs, certificates for procedures.

A table would be suitable, but don’t go overboard. Arrange canapes, drinks, and fruits on the table to pique people’s interest rather than to feed them.

Features of organizing events for clients

Start preparations in advance – only then will everything go according to plan and the beauty salon holiday will not fail. Ideally, start preparing 3-4 weeks in advance;
Start with setting a budget and plan events based on it. A holiday for clients should not be too expensive if the budget does not allow, but 3 balloons at the entrance cannot be called an event;
Also send out invitations to clients in advance. Send out via SMS or a personal call to each. We do not recommend sending information by e-mail – the letter will get lost among a dozen others;
If a presentation of a product or service is planned, contact the supplier or manufacturer. Ask for as much information as possible, as well as to provide you with brochures and flyers;
Develop a scenario. Even if there is no program as such, write down all the stages of the event. Instruct the employees involved. Clients will not like panic, fuss and uncomprehending looks from the staff. Everyone should remain professional;
make sure there is air in the room. If there are a lot of people, the salon will quickly become stuffy and it will be uncomfortable to be there. Make sure that the hoods and air conditioners work, the windows open. Provide clients with unhindered access to drinking water, even if there is some kind of buffet;
think about treats. If the program is large – more than 1-1.5 hours, be sure to set the table. Optimally – canapes, snacks, fruits, mini-cakes. The main thing is that the treats are portioned – this is more hygienic.
end the holiday with gratitude. It is cool if the owner of the beauty salon gives the final speech – the value of the holiday in the eyes of the client increases.

Magazine Sections

Express your opinion or ask a question! Cancel reply

One comment on “Organizing an event in a beauty salon”

Lyudmila

Task	Description
Planning	Set the date, time, and theme for the event, ensuring it aligns with the salon"s brand and target audience.
Budgeting	Determine the overall budget, including costs for refreshments, decorations, and any promotional materials.
Promotion	Advertise the event through social media, email newsletters, and in-salon flyers to attract clients.
Staff Preparation	Brief the staff on their roles, including welcoming guests, demonstrating services, and answering questions.

A beauty salon’s event needs to be carefully planned with the customer experience in mind. You can make the event memorable and pleasurable by getting to know your audience and designing the program around their interests.

For everything to go smoothly, staff members must collaborate and communicate effectively with one another. For everyone to deliver excellent service throughout the event, they should all be aware of their specific roles and responsibilities.

Finally, remember to get in touch with attendees after the event. A small note of appreciation or exclusive deal can make a big impact and inspire people to come back to your salon in the future.

When planning an event in a beauty salon, it’s critical to establish a warm and inviting atmosphere, schedule services that satisfy guests’ needs, and make sure that every element of the event—from décor to refreshments—complies with the salon’s brand. This not only makes the visitor experience better, but it also builds clientele and highlights the salon’s products in a way that is memorable.