Overview of CRM DIKIDI capabilities

Keeping things organized can be quite difficult when running a spa or salon that offers manicure and pedicure services. A Customer Relationship Management (CRM) system such as DIKIDI can help with that. With a variety of tools tailored especially for the beauty industry, DIKIDI can help you improve customer satisfaction and operational efficiency.

With DIKIDI, you can manage all of your tasks, including tracking sales, managing customer preferences, and scheduling appointments. It’s designed to make everyday chores simpler so salon employees can concentrate on providing excellent service rather than becoming bogged down in minutiae. This CRM system is like having an extra pair of hands to keep your business running smoothly because it has features designed specifically for nail salons.

The intuitive interface of DIKIDI is one of its best qualities. You won’t need technical expertise to use it; it’s very easy to navigate. To assist you in better understanding your company and helping you make wise decisions, the system also provides comprehensive reports and analytics. With DIKIDI, you can improve customer satisfaction and streamline your workflow, as well as enhance the overall performance of your salon.

In a cutthroat market where client satisfaction is paramount, utilizing DIKIDI’s capabilities can offer your salon a substantial competitive advantage. You can guarantee a more effective, structured, and customer-focused approach to managing your manicure and pedicure business by incorporating this CRM into your regular operations.

Features and advantages

DIKIDI is a free worldwide service that helps beauty salons and their customers with online booking, automation, management, and business promotion. The primary benefit of the system is the free tariff, which enables the use of a minimal number of tools.

Usability:

• appointment log. A single log, where appointments for all masters are displayed;
• online appointment for salon clients;
• work schedule for each master;
• client base;
• integration with IP telephony and online cash register;
• payroll calculation;
• warehouse balance control;
• SMS notifications for clients;
• integration with Yandex and Google services.

The business gives customers four tariffs:

1. Basic or Free. Free tariff, which gives the user the key functions of the system – Online appointment, single appointment log, client base, analytics tools, as well as a chat for employees and adding an unlimited number of masters. The basic tariff is perfect for single masters working for themselves or small salons – for everyone who does not need financial, warehouse and other analytics;
2. Minimum. It includes advanced features that allow you to sell goods and services, calculate salaries, and analyze income and expenses. The cost of the tariff is from 450 rubles. per month;
3. Standard. In addition to the functions of the Basic and Minimum, the ability to implement a bonus system for clients is added. Cost from 600 rubles.
4. Full. In addition to the capabilities of the Standard tariff, users of the Full tariff also receive the function of maintaining a warehouse – suppliers, balances, movements. Cost from 750 rubles. per month.

It should be noted that the DIKIDI system has many features and the fee is within acceptable bounds, demonstrating the company’s pricing policy’s loyalty to users.

Benefits of DIKIDI Enterprise:

• Availability. There is a basic tariff that allows you to use the most necessary tools without any fee;
• the ability to stay up to date with changes anywhere and from any device – you just need to log in to your personal account. You can also download a mobile application from the AppStore or PlayMarket and see everything from a mobile device;
• no need to install any software, no security keys, suspicious connections;
• loyal support service that promptly resolves all work issues.

The availability of training on how to use the service was one of the crucial selection criteria I emphasized in the review article on CRM systems. Although DIKIDI lacks this feature, everything in the system is readily apparent. Write to the support service, also known as "Customer Care Service" in DIKIDI, if you run into any problems. Problems are fixed within a few minutes during business hours, saving you time and preventing you from having to wait days for a response from technical support.

After that, we will thoroughly examine DIKIDI Business, taking into account the following factors:

• Record log;
• Work schedule of masters;
• Online registration;
• Customer base;
• Payroll calculation;
• sales;
• finance;
• products;
• additional functions.

Please leave your questions in the comments section. We are not a customer service department, but we will always find a solution!

Work schedule

A work schedule is a calendar that shows the employee’s schedule. The ability to plan an employee’s employment for several months in advance and then easily make adjustments as needed is crucial.

All you have to do is click "Add employee" and complete the required fields in order to add an employee and their schedule. The final step is to add working days: select the days the specialist will work and save the changes. Once an employee has been added, they will show up in the schedule.

Groups for nail technicians, administrators, eyebrow artists, cosmetologists, and makeup artists comprise all of the staff members. You can display the work schedule for a single category with this function.

The "Provides services" checkbox is important to note because the masters who will be shown in the log of records require it. It is not necessary for administrative staff to check this box.

Just select the appropriate boxes from the "All employees" drop-down list on the left side of the schedule to see the schedule for that particular group of workers or individual.

Go to "Settings" – "Employees" and choose the desired card to make changes to the employee card. Additionally, employee photos are incorporated here to facilitate scheduling navigation.

Added to the employee card settings are:

• contact information;
• some additional information;
• services that he provides. Please note that before adding services to the employee card, it must be created in "Settings" – "Services". In the window that opens, first add categories – "Service categories" – "Add category".

Use the "Add service" button to add services once the required categories have been created. You must enter a name, choose a category, assign employees, and choose their service rate in the window that appears.

• payroll scheme;
• portfolio;
• access to viewing and changing CRM DIKIDI data.

The way the payroll schemes are set up is particularly good; there are several options available, including shift, hourly, and percentage of sales pay. We return to the work schedule, which has already taken on a more polished appearance, after setting up.

Record log

By clicking on the blue plus sign located in the upper right corner of the screen, you can manually add new procedures. Administrators and masters with system access use this recording technique. Regardless of whether Online Recording is available to clients or not, all records are synchronized with one another. As a result, the record log can be used by individuals who record clients over the phone or through online means in addition to those who record clients themselves.

The system provides an option to "Select a technician" or "Select a service" when adding a new entry. Enter the necessary information: client name, appointment time, and date. If a client has previously visited the salon, you can choose them from the database or add a new one.

It is possible to modify the appointment that showed up on the calendar and move it to a completed or incomplete transaction.

Online appointment

Here, DIKIDI provides a plethora of opportunities; however, in order to take advantage of them, you must first read the rules and fulfill all requirements.

Required terms:

• Information about the salon is filled in completely – photo, working hours, address;
• The work schedule of the masters is kept up to date;
• All appointments are kept in the DIKIDI system;
• The client is served on the date and time that he/she selected when booking.

The business reserves the right to block the online appointment if these guidelines are broken and won’t be followed again.

The ability to schedule appointments online via any convenient means for the client is convenient.

• an individual page based on DIKIDI, which is created when the salon is connected to the online booking function;
• your own website – just copy and paste the code onto the website;
• the official DIKIDI app;
• social networks. A widget for booking is posted on VKontakte, and a direct link to booking at the salon is posted on Instagram and Facebook.

Regardless of tariff, all users can make reservations online. Everything can be found under "Settings" – "Online booking."

How it looks through the eyes of the client

If you add the online booking widget to your own salon website, let’s take a look at the booking process.

1. Click the "Book Now" button.

Step 2: Picking a Service or Specialist to Reserve.

Step 3: Choosing the necessary expert, in the event that the service was already chosen;

Step 4: The client chooses the service after choosing the "Specialist."

Step 5: When making a reservation, choose a time and date that work for you both.

Step 6: Remarks and best wishes

The client views entry-related information at the end.

Client database

As previously mentioned, you have the option to manually add a new client or add them directly from the entry card in the "Journal." The database can also be exported as a CSV file or as an Excel table. If you only intend to switch to DIKIDI, take care of the upload so that you do not have to manually enter data later. Almost all CRM systems allow you to upload the database to a table or text document.

Click "Add new client" on the right side of the page and complete the required fields to add a new client. Look closely at the right column; you can enable the sorting of clients based on how frequently they visit the premises there. This is useful for reminding clients of your existence over the phone when they go missing.

You can add a new record, track visit dynamics, view record history, and accrue bonuses by clicking on the client card.

The ability to remove a card from DIKIDI with a single click is one of its coolest features in terms of clientele. I recall that we used to maintain a database in 1C instead of a CRM system. In that database, the counterparty was marked for deletion and remained there until the system administrator performed some sort of "cleaning." However, everything is clear in this case—the cards that have been marked for deletion are not visually bothersome.

There is a "Bonus program" section here, under the "Clients" section. The program’s ability to set up a multi-level bonus accrual system is convenient. For instance, a client will begin to receive higher cashback if he spends 50,000 rubles on services during the course of the period. The cashback increases once more when the total reaches $100,000.

You can set the minimum check for which the bonus is accrued in the "Check Amount" column, which incentivizes the client to be served for a higher amount.

The third helpful setting is called "Bonus lifespan," and it lets you specify the length of time that a bonus must be spent by the client before it becomes "burned out." You can control the frequency of client visits in this way. Please be aware that the system allows you to create multiple distinct bonus offers. For instance, one is time-limited and linked to a notable occasion or holiday, while the other is a continuous offer.

You can create a mailing list for clients in this section. Customers who have installed the DIKIDI Online online booking system or a unique branded application can access the mailing list.

The main functions and advantages of CRM DIKIDI, a potent tool made to improve and expedite customer relationship management for manicure and pedicure businesses, will be discussed in this article. CRM DIKIDI has a number of features that can help salons increase productivity and client satisfaction, from scheduling appointments and keeping track of client preferences to automating marketing campaigns and enhancing service delivery. Whether you run a small salon or are a part of a larger chain, knowing how to take advantage of these features can greatly improve client interactions and business operations.

Salary calculation

The scheme you designate in the "Settings" section of the employee card is used to calculate employee salaries. Salaries can be computed on a daily, weekly, or monthly basis.

On the right side of the "Charge" window, click the button. Click Calculate after choosing an employee and a time frame. DIKIDI will generate a payroll upon clicking the "Accrue" button, and it will be visible in the "Clients" – "Settlements" section.

These are the specifics of the calculation: the day, the purpose, and the total amount accumulated. Simply click "Issue Salary" if everything is in order. You can designate the current account or the cash desk as the recipient of this expense by using the salary issuance card.

Crucial! The employee’s salary cannot be less than the amount on the account or in the cash desk. Money in a negative balance cannot be issued programmatically. The expense document is printed straight from the issuance document following the salary issue.

Sales

The "Sales" feature of the system is used to record all financial transactions for the sale of products and services.

You must go to the record and choose "Issue a sale" in order to issue a sale to a client.

You can choose the amount of material used for this service under "Service."

Choose a warehouse and the required units of quantity.

If the customer bought a care product in addition to the service, refer to the "Products" column on the same card.

After that, click "Proceed to payment" after verifying the total amount. Select between using a "card" or "cash" payment method.

The customer has the option to pay with a credit card or partially in cash. Add the second payment option in this instance, note the amount, and save.

The "Sales" – "Sales List" section will then show all of the data.

The analytical division of sales is where the dynamics of sales are observed. You can view the summary of the current day, week, month, or year with Dikidi.

Criteria for evaluation:

• sales volume. The total number of sales for the selected period indicating the average check and the number of sales. It is a linear schedule with two criteria for analytics – goods and services;
• sales volume for employees – a circular diagram that reflects the percentage of sales for each of the employees. Helps to understand which employee is effective, and which requires work on improving efficiency – advanced training or additional motivation;
• sales volume by services – a pie chart showing the percentage of sales for different services.

A combined report is also provided, along with comprehensive analytics for staff members or services. The "Middle Check" indicator aids in the analysis of each employee’s individual performance as well as the overall efficiency for a given time frame. For salons that monitor changes in the dynamics of rising or falling service demand, sales analytics is the ideal tool.

Finance

Finance: All financial transactions are covered in this section.

Within the section:

• The movements of funds from the current account to the cashier are created and vice versa;
• income from the sale of goods and services or other categories of receipts is added;
• expenses related to wages, refunds to the client are entered.

Additionally, there are visual pie charts in the "Income and Expenses" section that aid in assessing the most profitable and expense categories. One can print the financial report.

You should pay particular attention to the "Acquiring" section. This is the place to connect your online cash register if it has an acquiring feature. To carry out this:

1. Go to the "Acquiring" section and select "Add payment method";
2. Select a payment system – Sberbank, Yandex. Kassa, Yandex. Money or PayPal, as well as a payment method. The methods depend on the selected system – for example, for Sberbank, payment is only available by bank card, and for PayPal, also a wallet;
3. Click "Save" and synchronize DIKIDI Business – copy the proposed link to the payment system settings, and in DIKIDI, paste the secret key and client ID.

The final subsection is titled "Counterparties." This is a list of the vendors you collaborate with.

Products

Products is a section that displays every movement of goods, including consumables and items meant for use.

If warehouse residues need to be controlled at the start of Dikidi:

1. Add the warehouse in the "Warehouses" section. You can add several warehouses, for example, separately for consumables, goods for sale, equipment. To add, click "Add warehouse", enter its name and assign a responsible employee;
2. Add categories to the "List of goods", and also add all the goods that are needed to the list. In the product card, do not forget to mark what it is intended for – for sale or for writing off for the procedure;
3. Make a receipt of goods in the "Movement of goods" section. Click the "Add goods" button and select the category of receipt "Delivery". Enter the name, quantity, price and total amount to be paid;
4. Inside the receipt card, you can immediately go to payment and write off the amount for the supplier from the cash register or simply save the receipt.

The following can be found in the "Movement of goods" section:

• sale of goods to the client;
• sale of services to the client;
• inventory;
• write-offs.

Additional functions

Branded application

The company provides beauty salons with the opportunity to create a customized mobile application that mimics a salon setting and allows clients to interact with the salon. The creation, configuration, and listing of the development in PlayMarket and AppStore are all handled by developers.

• Cost of creation – 5,000 rubles.
• Maintenance – 1,200 rubles. per month.

SMS notifications

Because DIKIDI is concerned about its customers’ comfort, it provides four notification options:

• when booking online, the client receives an SMS indicating the date, time and place of the booking;
• when booking through the administrator, the SMS is sent when creating an entry in the "Journal";
• reminders before the procedure. The message is sent 1, 3, 12 or 24 hours in advance;
• request for feedback after the procedure.

Text messaging is done at an extra cost, irrespective of plan. One message costs between two and 2.8 rubles.

Resources

One of DIKIDI’s special innovations is resources, which aids in accounting for equipment occupancy. For instance, there is only one massage table in the salon, and only one client can receive a traditional massage at a time.

When making appointments, you can use the system to monitor the equipment and account for its occupancy:

1. Add a resource to "Settings" – "Resources";
2. Link the services in which it is involved to it.

The system will now consider this factor when a client registers online or with an employee, without simultaneously using the same resource for multiple services.

Promotion

The Dikidi CRM system has another intriguing concept that has gained traction in the industry. Although promotion services are paid for, both the cost and the quality of the service are very good.

• stock. A unique advertising proposal that will be displayed in Dikidi Online. The created promotional card can also be shared on social networks. The cost of accommodation is 25 rubles per day;
• premium. "Premium" Placement will help the cabin remain in the top both on the site and in the application. It is important that when connecting the premium, an online record is necessarily connected. Cost – from 1400 rubles per month.

Feature	Description
Client Management	Organize and track client information like contact details and service history.
Appointment Scheduling	Set up and manage appointments, send reminders, and avoid double bookings.
Service Tracking	Keep a record of the services provided and their frequency.
Sales Reports	Generate reports to analyze sales trends and business performance.
Inventory Management	Monitor stock levels of supplies and products, and reorder when necessary.
Marketing Tools	Create and manage promotional campaigns and track their effectiveness.
Customer Support	Access support resources and get help with using the CRM.

CRM DIKIDI stands out as a potent tool designed specifically for manicure and pedicure businesses when it comes to salon management. It offers a range of features intended to improve client relationships and expedite operations in addition to basic appointment scheduling.

Its simple booking system is one of its best qualities. Customers can conveniently schedule appointments online with it, which lowers the amount of missed calls and no-shows. This streamlines and expedites the client experience while also saving time for the salon staff.

CRM DIKIDI is also very good at managing clients. Every customer’s preferences, past visits, and even their favorite treatments are meticulously documented. This degree of specificity aids in offering individualized service and gives customers a sense of worth and comprehension.

The reporting capabilities of the CRM are also a great advantage. They give salon owners information about how their businesses are performing, enabling them to make wise decisions. These reports are essential for promoting growth, whether they are used for tracking sales, keeping an eye on employee performance, or deciphering client trends.

All things considered, CRM DIKIDI provides a complete solution for effectively running a manicure and pedicure business. Any salon trying to increase operations and client satisfaction will find it to be a worthwhile investment due to its robust capabilities and user-friendly features.

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