As a young manicurist, getting started can be exciting and difficult at the same time. Establishing a reliable clientele is one of the most difficult tasks. Success can elude even the most skilled professionals in the absence of a consistent clientele.
However, when you’re first starting out, how do you draw in customers? It requires a bit of patience as well as skill and strategy. Offering promotions and utilizing social media to its fullest are two strategies that work well for promoting your brand and beginning to develop a devoted fan base.
We’ll look at doable strategies and tested techniques in this post that will help you expand your clientele and lay the groundwork for a successful career in the beauty business.
| Tip | Explanation |
| Use social media | Share your work and engage with potential clients on platforms like Instagram and Facebook. |
| Offer promotions | Provide discounts or deals for first-time customers to attract new clients. |
| Ask for referrals | Encourage satisfied clients to recommend your services to friends and family. |
| Network locally | Partner with local businesses or attend community events to meet potential clients. |
| Provide excellent service | Ensure every client has a great experience to encourage repeat business and word-of-mouth recommendations. |
- Tell everyone about your new profession, start creating a portfolio with the help of your friends
- Create the opportunity to sign up in different ways: calls, messages, online
- How to quickly build a database: give discounts on the first jobs
- Invite models to create a client base
- Try to offer something unique to attract
- Always monitor the quality of work and service in order to develop regular clients
- Exchange clients – enter into an alliance with workers in other beauty areas
- Promotions to attract from a novice specialist
- Services that will speed up the search: Avito, Yula, Profi and others
- You need to look for ladies on social networks: create your own accounts and make cool posts, give advice
- Ask for reviews
- Try to get into the directories
- Video on the topic
- How to build a client base for a manicurist Don"t make fatal mistakes in your work
- How to get clients for a manicurist in 1.5 months / TOP 5 working tools
- 6 BEST WAYS to build a CLIENT base for a master in 1 MONTH! How to find clients for a manicure?
Tell everyone about your new profession, start creating a portfolio with the help of your friends
Telling people about your work is the first step towards becoming a manicurist. It is a common mistake for people to feel ashamed to share their ideas with their friends. You should build a portfolio so that, even as a novice, you can be judged as a professional before presenting your work to a broad audience. A prospective client will not be piqued by an offer if it is not supported by samples of previous work.
With the assistance of friends, mother, sister, or acquaintances from a previous job, a portfolio can be finished in a week.
The quality of your portfolio is a crucial consideration. Select works that were well-received and those that had good photos.
Create a "picture backdrop" in a small area of your house. To make it, purchase, look through the apartment for a single-colored fabric, or use plain white Whatman paper. The frame’s empty spaces can be decorated with items that draw attention away from the client’s hands.
Prior to launching the promotion, gather roughly ten distinct pieces. In this manner, prospective customers will be well-informed about what you have to offer.
As a young manicurist, developing a clientele takes a combination of talent, commitment, and astute networking. Begin by honing your skill, providing excellent service, and regularly producing stunning outcomes. Use social media to interact with potential clients and exhibit your work. Offer discounts or promotions without hesitation in order to draw in new clients. Developing connections and offering top-notch customer support will convert infrequent visitors into devoted patrons.
Create the opportunity to sign up in different ways: calls, messages, online
An inexperienced manicurist can paint one portrait of a client, but she cannot know which style of communication will work best for him. You ought to play the game in every direction in this situation.
People who want to have a personal conversation frequently use calls. They comprise a higher proportion of those who plan to discuss the events of the day during the procedure. There are also business owners in this series who are accustomed to speaking over the phone. The hypostasis of ads posted through services are calls (we will discuss calls in a different section).
You are welcome to leave messages on Instagram. Today, the great majority of Internet users communicate using this method.
You should observe each client’s communication style if you want to be "on the wave" with them. Adjust to someone who steers clear of using a lot of emoticons in a conversation. Although it may seem like a small step, communicating with the client on an equal basis makes you appear more appealing.
Online reservations work well for both personal and social media platforms. You can test the recording of clients on the Internet using third-party social networks that he is registered on if the master is not yet set up to create a website. You must post details indicating the date and time of the open recording in order to accomplish this.
How to quickly build a database: give discounts on the first jobs
Novices charge low fees for services in an effort to develop their clientele, acquire experience, and enhance their current skills.
It’s crucial to remember that not everyone can trust someone without professional experience to do their nails. This can be fixed with a large discount.
Many find manicure costs to be exorbitant. Here’s where amateur masters triumph over experts. Establish the starting price and specify a reduction of 20% or 30%. If you want to grow your clientele, consider the risks involved in making a mistake in your consumable calculations. Recall that you should promote rather than risk going broke.
Another quick way to restock your experience and portfolio is to offer a discount. If your friends have never done this before, the primary benefit is that the work will be paid for. Determine the cost of the materials used and add a minimal markup for an unbiased evaluation of the job’s cost.
You can determine a market price once you have experience and know how much material is required for a particular job. If your offers stand out from those of other masters and are of superior quality, you may be able to negotiate a higher price. Below, we will discuss every detail of raising the pricing policy.
Invite models to create a client base
Models are welcome to add to the portfolio, which will then be made available online. If the work is done correctly, the model can become a regular client and refer you to her friends, which is an added benefit.
Everyone selects their own conditions of cooperation, such as a free manicure, payment only for the materials used, or no payment at all for the design. Emphasize the invited model’s personal qualities and offerings.
How to apply this technique:
- Select your best works. The post looks beautiful if it contains 5-6 photos.
- Write the text of the invitation, indicate the types of services and how to receive them.
- Leave a link to your personal page, by clicking on which you can sign up for the procedure.
Try to offer something unique to attract
If the work of two distinct masters is identical, it is hard to compete. Examine the possibilities and offers in your activity. Respond to the following questions for yourself:
- What distinguishes you from other masters in the city or region?
- What services are offered only by you? If there are no such services, then what would it be?
- Why should a client come to you and not to competitors?
Find what makes you unique. Determine what aspects of your line of work inspire you and what more you wish to learn about it. Don’t focus on a single thing. Keep an eye on everything that is going on in the area. Say you have an interest in space robots. Fantastic! You can now offer metal coating as a service.
Novice masters use a trick called a 10-day work guarantee. The client gains trust in you as a result of this. First of all, the client is aware that changes can be made to the work. Furthermore, it provides psychological solace, which empowers the master.
Indicate on social media and in advertisements if you produce work quickly. For instance, 30 minutes for a strengthening and manicure, or 1.5 hours for nail extensions.
Always monitor the quality of work and service in order to develop regular clients
Any business’s ability to provide high-quality services is essential to its success. A client who is happy with the work and the way the master treats him will tell all of his friends about the salon or the master. In the meantime, a negative review and a decline in reputation may stem from unhappiness following a visit or discussion with the administrator.
Providing excellent customer service can turn into one of the business’s defining characteristics. Customers want to feel at ease and assured. They have to be alert and employ a few strategies. For instance, offer a chocolate bar along with coffee or tea and make it clear if they require brown sugar or another type of sugar substitute. Those who watch their figure or choose not to eat sweets will notice the latter.
Make sure a magazine is in good condition before placing it on the table; it shouldn’t be ripped, stained, or wrinkled.
Exchange clients – enter into an alliance with workers in other beauty areas
While many may view the practice of exchanging clients with other masters as futile, it is important to comprehend. Seek out a manicurist who resides in a different area of the city if you choose to trade clients with another one. This kind of dispersion will serve to enhance rather than diminish the flow between them.
As an illustration, a girl approaches you and tells you about her friend who travels far to get to your salon. You now extend an invitation to work with a different master that you had previously worked with.
Go into related fields if you don’t want to trade with rival companies. Meet a makeup artist or eyebrow artist in your community. Join forces with them to achieve productive communication.
It is likely that a girl who came to have her eyebrows shaped correctly will also want to have her nails done. Make recommendations for your client’s specialists during the conversation, even if she doesn’t discuss her desires. Select experts whose clientele aligns with your intended audience to ensure that collaboration yields reciprocal advantages.
Promotions to attract from a novice specialist
Customers are always drawn to special offers. A business can grow gradually thanks to promotions for new or returning customers. You can choose from a variety of offers when selecting promotions. This could consist of:
- birthday discounts;
- cumulative bonus system;
- “preferential” nail correction;
- each anniversary visit is free.
Take into account the audience’s interests and issues when creating a distinctive promotion. Do your young moms frequently enlist your help? Provide babysitting services in the salon so that parents won’t have to worry about leaving their kids behind and can enjoy their time there. Examine the marketing strategies of both European and Russian nations. They are the ones who execute original ideas and establish new trends.
Maintain data about the responses of your intended market to specific promotions. If it does not yield the desired outcome, do not hesitate to make changes or reject it completely.
Remember to assess the steps taken in order to develop a plan of action for the upcoming three or six months. Talk to the crowd and find out what would make them happy about a promotion.
Services that will speed up the search: Avito, Yula, Profi and others
Internet access will assist the master in drawing in new customers. You should select high-quality images of finished work for a platform advertisement. A picture of the workspace and the master at work can be an added bonus.
Include conditions, work experience (small or large), and a detailed description of the services offered in the advertisement. To define the location, establish service fees, and show the work schedule, use the map. Use this trick to get more views.
Make multiple identical ones if the advertisement can be posted for free. To avoid being placed on the service’s blacklist, they should have different descriptions and images.
To ensure that it is not overlooked on the website’s pages, the advertisement can also be removed and re-posted each day.
You need to look for ladies on social networks: create your own accounts and make cool posts, give advice
Social media is a powerful tool that draws in a lot of business when used properly. Apart from keeping up a personal page, take part in discussions, join groups based on a particular theme, and upload pictures of your work.
An account needs to be actively managed, with daily thematic posts, images, and private and public message responses. It also needs to showcase the "behind the scenes" of the industry through Instagram or VKontakte stories.
Utilize the YouTube platform to enhance the visual appeal of your account. This is all the information you need to create a frame, find methods to diversify the content, and handle a brand account with competence.
Experts provide advice on how to market a business on a shoestring or for free by using their own experiences. You might run into problems when first setting up your account and posting, so make use of this advice:
- Always thank clients in comments and messages. This will show that you are ready to communicate and are attentive to their opinions.
- After completing the manicure, take a photo of the client"s nails (with permission). Shoot from several angles to choose the right photo later.
- Tell about a new range of nail polish shades and decorations.
- Post personal photos, notes about work and life. Such publications will make the profile lively and will arouse sympathy from the audience.
- Highlight new promotions and discounts. Don"t forget to warn subscribers about changes in the schedule or about vacation.
- Write about nail and hand skin care, share observations and recommendations.
In the age of content consumption, design is a crucial component. Whoever can stop staring at himself is the winner.
Ask for reviews
High-quality images and a content strategy are half the fight. Prospective customers may see a manicure concept and visit their masters to put it into practice.
Ask your customers to write reviews so that people will want to visit you. In the beginning, it’s critical to demonstrate and provide some proof to visitors that the content on your page is, in fact, original to you.
Reviews can appear in both the master’s private messages and the comments. In this scenario, make a distinct Instagram album, or "current," to which you will post message screenshots.
Sign up for accounts with all local directories, such as "Yandex," "Google," "Zoon," etc. If directories find you, this is a great way to stay in the public eye without even having to spend time updating your listing.
When someone relocates to a new city, they often attempt to recreate the ambience of their previous location. A woman in this situation will look for masters in the beauty industry. Comprehensive details about your activities will be included in the city directory, and you may even be able to secure a regular client.
Try to get into the directories
Examine the master’s database in your area or city. Applying to become a member of an online service won’t be tough. You must complete a profile, include photos, provide your address, and state how much the services will cost. The master will be added to the service’s general database upon passing moderation. The client can write a review and add the master to their favorites on these websites.
As a young manicurist, developing a clientele requires persistence and time, but it is possible to do so by putting in steady work and prioritizing high-quality care. As one of your most effective tools is word-of-mouth, start by treating each customer like a special individual.
Making the most of social media can also change everything. To draw in new customers, share your work, interact with followers, and run promotions. Networking within your community should not be feared, as local connections can often present the best opportunities.
Finally, never stop learning and developing your abilities. More clients will come looking for you as you get more skilled at what you do. As long as you remain dedicated to your passion, your clientele will expand on its own.
