Unusual formats and concepts of beauty salons

Modernization of traditional nail salons is happening in the ever changing field of beauty. The days of just going to your local salon to get a manicure or pedicure are long gone. Beauty enthusiasts are investigating a variety of novel and inventive salon concepts these days that elevate mundane grooming into a pleasurable encounter.

These new formats—which range from eco-friendly salons that emphasize sustainability to nail bars that double as art galleries—are revolutionizing the way we think about self-care. Imagine enjoying a manicure paired with a side of fresh, organic juice, or getting a pedicure while curled up in a cozy, retro armchair. The key to these unorthodox methods is to combine style, comfort, and a little surprise.

These out-of-the-ordinary beauty parlors aim to make their patrons feel pampered and rejuvenated—not just about looking good. Offering an experience rather than just a service is the main goal, whether it’s a cozy, bohemian setting with a book library or an elegant, urban loft with a rooftop garden.

Salon Type	Description
Mobile Salons	Salons that come to you, offering nail services right at your home or office.
Eco-Friendly Salons	Salons focusing on green practices, using organic products and sustainable materials.
Pet-Friendly Salons	Places where you can bring your pet while getting your nails done, with special accommodations for furry friends.
Virtual Salons	Online platforms where you can receive virtual consultations and tutorials for DIY nail care.
Pop-Up Salons	Temporary salons that appear in various locations for a short time, often in trendy or high-traffic areas.
Artistic Salons	Salons that double as art galleries, showcasing nail art as part of a broader artistic experience.
Luxury Experience Salons	High-end salons offering exclusive services, such as private rooms, high-quality products, and gourmet refreshments.

How to choose a concept

A concept is a set of guidelines and precepts that a company follows in the course of its operations. It is best to look for a concept before opening because it will be difficult to change it once work has begun because customers’ opinions have already been formed.

There are four steps in the concept search process:

1. Marketing research;
2. Competitor analysis;
3. Determining the type of salon;
4. Search for a competitive advantage.

Marketing research

Comprises an evaluation of other beauty salons’ tactics. Look at the establishments that are within a five to seven kilometer radius first. For instance, the area’s available studios are limited to economy models. Consider the rationale behind the owners’ choice to launch economy-class businesses rather than premium ones.

Competitor analysis

It is worthwhile to register as a client at each salon and assess them internally. Look at how sales are managed, the administrator’s workflow, and the priorities of the competition.

Finding out what kind of business will succeed in this area is the goal of the first two steps.

For instance, you will probably not have any business if you open a high-end beauty salon in a neighborhood outside of Syktyvkar. Even with perfect service, potential customers will not pay two to three times as much.

Determining the type

It’s time to choose the type at this point: premium, middle class, or economy. Competition analysis and marketing research should serve as the foundation for this choice.

• "Economy" successfully exist in sleeping areas, on the outskirts of cities. There are successful economy projects in the central part of cities, even in Moscow, but when choosing the economy type, keep in mind that in the future it will be difficult to even reach the middle class – the established clientele will leave with the first price increase;
• middle-class salons should be opened closer to the central part of the city, in new residential complexes – there is a solvent audience;
• high-class establishments are appropriate for the city center, elite residential complexes, large shopping centers.

Search for a competitive advantage

Possibly the most thrilling phase of ideation is this one. Consider what will set you apart from nearby competitors. Consider yourself a prospective customer and identify what would be a benefit. Every section will benefit in its own unique way.

Let’s examine unconventional approaches and ascertain potential markets for such a salon to facilitate the process of coming up with ideas.

Innovation is crucial in the beauty salon industry, as novel formats and ideas are upending the conventional manicure and pedicure experience. These innovative ideas are changing the definition of what it means to splurge on nail care, from salons that also function as art galleries to mobile setups that deliver pampering straight to your door. By investigating these novel ideas, we can see that they aim to improve convenience, customization, and overall enjoyment in addition to aesthetics.

24/7 format

In the heart of major cities, you need a beauty salon that is open around the clock, ready to serve customers at 5 a.m.or 12 a.m. In the heart of Moscow, for instance, where the day starts at dusk, this kind of organization can thrive.

For instance, Territory of Beauty "Red" in Moscow operates around-the-clock. The restaurant was situated close to the Garden Ring. Numerous eateries in the vicinity remain open late. The proprietors did not significantly increase the prices at the same time; a hardware manicure with a single-color coating costs 1500 rubles, while a haircut costs roughly 1800.

Moreover, Nail Sunny works nonstop. Although this is a chain in general, only one branch on Bolshaya Yakimanka was selected for round-the-clock operation because that is where potential customers are at all times of the day and where it is necessary.

The 24/7 model "shoots" exclusively in the center; at night, residential areas won’t need services. Additionally, you should exercise caution when opening a place of this type in a small town.

Eco-friendly

Eco-salons are places of business where the highest standards of environmental safety are upheld in both design and operation. In Europe, eco-friendly beauty parlors are particularly prevalent. Although the trend is still relatively new in Russia, there are already a number of representatives in Moscow, St. Petersburg, Yekaterinburg, and Krasnodar.

Eco-salons use less non-biodegradable plastic, use fewer resources, and switch to organic cosmetics from chemical ones. My Eco Beauty is one of Moscow’s well-known eco-salons. The establishment has a lot of wood and fresh flowers on its walls. The business is concerned with recycling waste and making the city greener.

You can find an eco-beauty salon anywhere in the city, but keep in mind that in Russia, the concept of protecting the environment, reusing garbage, and avoiding plastic has only recently gained traction. Because the owners are hesitant to take chances, there aren’t as many of these organizations as there once were.

On wheels

The important thing to note is that the establishment is set up in a van or minibus with a pedicure chair, a manicure station, and a hairdresser’s workspace. Everything the owner wants can fit in that space.

How the process is carried out:

1. A mobile beauty salon can come to any point in the city. Imagine – you called a beauty salon, and it rushed right to the entrance.
2. For those in a hurry, services are provided right on the go.

This idea prompts inquiries from the inspection authorities as well. Specifically, they want to know how the internal disinfection regime is maintained and if all of the tools are processed in accordance with SanPiN. Safety is another important consideration. Performing a trim manicure while the mobile salon is in motion is challenging and risky.

All things considered, this is a promising direction, but the sanitary requirements must be carefully considered. The primary benefit is that it is location-independent, allowing you to reach any market niche.

Children"s

Children’s beauty salons: these are fully functional businesses that cater only to children. Typically, the age restriction falls between 3 and 14 years old. Establishments following this format should ideally be found in the heart of major cities, as there is unlikely to be any demand in the suburbs or outlying areas.

Recognize that not every typical parent is prepared to take their child to a children’s hair studio or a special master for a haircut; haircuts are typically done at the closest hair salon, and manicures are typically done at home.

Simultaneously, in the heart of big cities like Moscow, parents are pleased to schedule aesthetic procedures for their kids at dedicated facilities. "Buklya" on Profsoyuznaya, outfitted specifically for kids, features a stylized look and intriguing car-shaped chairs.

Furthermore, everything at Cartoon Cuts in Florida is outfitted in line with the cartoon Cuts’ aesthetic. Caricatures are also displayed on a monitor attached to each chair during the process.

Stylized

The idea of stylized beauty salons is not new, but it is still relevant today. Everything inside can have a Hollywood, Provence, retro, or modern aesthetic. The design of this concept will draw people in, but customer retention can only be achieved through excellent service.

The idea has the benefit of being able to be tailored to any kind of customer. Both the budget and luxury markets can be the focus of a Provence-style beauty salon. Naturally, not simultaneously.

A Florida beauty salon features retro décor. The owner called it "Retro Red"; he did not fantasize about the name. However, a lot of work was done inside, and everything is furnished in a vintage manner. Not only are the walls decorated, but the equipment and furniture are too.

The primary feature is the regular addition of new vintage finds. Because there is always something to see, this encourages visitors to return.

NAF in Glasgow demonstrates Retro’s other side. Everything is decorated in subdued hues that resemble pastels.

Textured design is the key to stylized salon aesthetics. You want to snap a picture in this kind of place and upload it to the Internet. The proprietors and their businesses benefit from free advertising in this way.

Beauty salon-bar

A unique beauty salon called Dannie Lea Hair Design debuted in England during the past ten years, providing customers with alcoholic drinks in addition to manicures and styling services. Although the public, as represented by the media and certain authorities, was not as enthused, visitors seemed to enjoy this special service. Online articles started to surface, portraying the salon as a place where patrons go to get wasted. Outstanding marketing.

These days, a lot of salons serve alcohol, usually wine or champagne. The practice has spread far beyond England; Moscow, among other places, has establishments of a similar nature. However, nobody has yet ventured to precisely replicate the English owners’ concept. The issue most likely stems from how hard it is to design such a business—Dannie Lea Hair Design needs a license to manufacture alcohol, which means extra, real costs.

However, the idea is generally humorous and shows that even a new owner of a stunning company can come up with something original. All you have to do is begin thinking outside the box.

Separated

According to religious customs, a separate beauty salon operates. For instance, the beauty salon Le"jemalik in New York caters exclusively to women who wear headscarves. The fundamental feature of the establishment is that, unlike mixed-salon establishments, any client can calmly remove the hijab inside and perform all necessary procedures without fear of strangers’ stares.

For clients Plus Size

Jamie Lopez, a resident of Las Vegas, launched Babydoll Beauty Couture, a beauty parlor for affluent ladies. After a girl broke a chair while visiting her hairdresser, the idea was born. Weary of these ill-considered establishments and feeling embarrassed, she opened her own, designing it with plus-size customers in mind.

Because the salon’s furniture was custom-made and features reinforced structures that can support weights of up to 350 kg, girls feel at ease here. Additionally, every chair, armchair, and sofa has been designed to maximize comfort and promote relaxation for guests.

Express salon

Since time is the most valuable resource, not all men and women have the time to dedicate hours to getting a manicure or haircut. An express beauty salon’s philosophy is to deliver services quickly without sacrificing quality. Naturally, you won’t be able to offer a wide range of services; for example, you won’t be able to complete intricate coloring in thirty minutes or a French manicure in twenty.

Express beauty salons specialize in straightforward, essential services:

• Hygienic manicure;
• Single-color coating;
• Simple haircuts, trimming the ends, cutting bangs;
• Styling;
• Makeup;
• Eyebrow tinting.

QB House, a Japanese hair salon, uses this system. They are offering a fixed-price, 20-minute haircut. Customers have embraced the concept so strongly that the company has expanded from one branch to a chain.

Other ideas for concepts for inspiration

Hipster décor adorns the Musk and Moss hair salon in Mexico. Everything in the salon’s interior speaks to the fact that men make up the majority of its clientele. Huge circular mirrors with metal frames, wooden cabinets and drawers that appear to be untreated, walls painted to resemble bare concrete, and the same floor—all of this combines to create a look that is simultaneously cozy and manly.

And this is the Swiss hair salon Kuntzmann Le Coiffeur. Here, a monochromatic pattern serves as the foundation, which is toned down with vivid details. Against the backdrop of dark walls, floors, chairs, and sinks, colorful towels, fresh flowers, and products in colored jars make an eye-catching display.

Australia’s Missy Lui nail salon focuses on minimalism, meaning there aren’t many items, not much décor, and not many potentially harmful ingredients in the products.

Another New York salon chain, Tenoverten, made the decision to go green. They even introduced their own line of vegan-composite, 8-free nail polishes. The interior is simple, with few extraneous details and a discernible sense of style, despite the minimalistic exterior.

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2 comments on “Unusual formats and concepts of beauty salons”

Maria

Hi there! I have a question, though, because your website is a knowledge treasure trove with so much fascinating and practical content published. I trained constantly on models while studying to become a nail service master. I recently started working in the department full-time, but I don’t want to give up. I work well with high-quality supplies, so I’m not sure if I should register my business or not. Please lend a hand.

Editorial

Hi there, Maria! We appreciate your positive feedback about our magazine and are eager to work with you again. Regarding the inquiry, it goes without saying that you must formally register as an independent contractor or self-employed person under the law. In reality, self-employed artisans frequently operate without a formal registration; however, this is dangerous as it may result in a fine. We advise thinking about working for yourself. Self-employed individuals do not have to pay taxes if they are not working; the more money they make, the less tax they have to pay. This is in contrast to individual entrepreneurs. Furthermore, there’s no intricate reporting.

Beauty salons are changing; they are no longer just traditional spaces; instead, they are becoming distinctive places that serve a range of needs and tastes. These creative salon formats are redefining what a beauty appointment can be, whether it’s a salon decorated like a quaint café or one that also functions as an art gallery. Customers can now choose to immerse themselves in settings that offer them a unique, customized experience in addition to looking good.

The beauty industry is so inventive; from mobile salons that deliver luxurious services right to your door to specialty shops emphasizing environmentally friendly methods, it’s truly amazing. These innovative ideas frequently combine coziness, elegance, and a feeling of community, enhancing the fun and significance of salon visits. The emphasis now is on creating a space where customers can de-stress rather than just the services provided.

In the end, these unconventional formats are a reflection of a larger trend in the beauty industry toward personalization and fulfillment. As these ideas develop further, they’re not only establishing new benchmarks but also encouraging customers to view beauty regimens in a novel and intriguing way. Check out one of these cutting-edge salons the next time you schedule a manicure or pedicure; it might just turn your regular appointment into a fun one.

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